Sault College Career Essentials Company Research Techniques

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Presentation transcript:

Sault College Career Essentials Company Research Techniques

Company Research will Help You... Understand where they stand financially. Are they profitable? Free from investigation? What is their debt load? Identify the company’s mission statement. This will help in connecting your values to their values. Find out if the company is socially responsible See if they are expanding or contracting Identify the major strategic partners, vendors, customers, and competitors. This can assist you in developing solutions to the company’s current problems.

Company Research Techniques Understand what the company is looking for to properly prepare for an interview Position yourself as a contributory solution to their problems Familiarize yourself with all aspects of the company. This will make you more confident going into your interview and more attractive to employers.

Company Research will Help You... Identify the company’s major business units Familiarize yourself with their key products Discover areas where your expertise would come in handy in helping them increase profitability and productivity Understand news articles and economic forecasts on the company

Tools to Help You in Your Research Visit the company’s web site Search for financial information on Yahoo Finance, MSN Finance, and www.quicken.com Current industry news articles - visit www.internetnews.com Free company information - visit www.hoovers.com www.google.com – enter the company name plus key words such as “industry data” Get to know company lingo and terminology Source: Great Answers, Great Questions, Jay Block, Michael Betrus, 2004