Innovation Management, GSB 2013 Stefan Wuyts Design Innovation Management, GSB 2013 Stefan Wuyts
Agenda The nature of design Product architecture Prototype development & Computer Aided Design
Design Synthesis of technology and human needs into manufacturable products; Blends function and form, quality and style, engineering and art, how things work and how things look; Design ranges from styling to ergonomics to setting final product specifications One thing it is not: “prettying up” a product that is about to manufactured
Range of Leading Design Applications Purpose of Design Aesthetics Ergonomics Function Manufacturability Servicing Assembly Corporate identity Differentiation Item Being Designed Goods Services Architecture Graphic arts Offices Packages
AESTHETICS
Posture in Style line of furniture for kids ERGONOMICS
Ingersoll-Rand Cyclone Grinder ERGONOMICS, COMFORT
DESIGN FOR EASE OF MANUFACTURE AND AUTOMATED ASSEMBLY IBM Proprinter, dot-matrix printer DESIGN FOR EASE OF MANUFACTURE AND AUTOMATED ASSEMBLY
DESIGN FOR DIFFERENTIATION Haworth Inc. furniture DESIGN FOR DIFFERENTIATION
USER-ORIENTED DESIGN Crown Equipment Corporation Rider Counterbalance forklift truck USER-ORIENTED DESIGN
DESIGN TO CREATE CORPORATE IDENTITY Design at Apple DESIGN TO CREATE CORPORATE IDENTITY
Design at Apple GREEN DESIGN
UNIVERSAL DESIGN Usable by anyone Accomodates variety of preferences Simple, easy, informative Tolerance for error
Assessment Factors for an Industrial Design
Model of the product design process
Product architecture The process by which a customer need is developed into a product design. Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production. Product components are combined into “chunks,” functional elements are assigned to the chunks, and the chunks are interrelated with each other
Product Architecture Illustration
Product architecture development is related to establishing a product platform. If chunks or modules can be replaced easily within the product architecture, “derivative products” can be made from the same basic platform as technology, market tastes, or manufacturing skills change. Example: 200 versions of the Sony Walkman from four platforms.
Prototype development
Prototype development Focused Prototype: not fully functioning or developed, but designed to examine a limited number of performance attributes or features. Examples: a crude, working prototype of an electric bicycle; a foam or wood bicycle to determine customers’ reactions to the proposed shape and form. Comprehensive Prototype: complete, fully-functioning, full-size product ready to be examined by customers.
Stereolithography (3-D printing) Laser builds layers one at a time, according to software program; resin is solidified when exposed to the ultraviolet laser. http://www.youtube.com/watch?v=BUfh5wxj3qA http://www.youtube.com/watch?v=3eojAdYMT0g&feature=fvwrel
Computer Aided Design Dirschmid et al. 2005 (BMW Group) Abaqus Users’ Conference CAD greatly accelerates the design step and allows assessment of multiple possible designs without building expensive prototypes.