Q1 FY16 Networking Management Campaign Summary Launch Date: WW English and Localized versions: MONICA UPDATE Target Audience: Director of IT Ops, Director Network Engineering, LOB Solution: Network Management Software (Network Node Manager i & Network Automation) Messaging: Integrated, proven products give you complete control of your physical and virtual network infrastructure.  Pain Point:  Networks rapidly expand in size and increasing in complexity Virtualized networks significantly increase complexity Change control problem increases with size of network Increasing compliance requirements (Payment Card Industry (PCI), Health Information Privacy & Portability Act (HIPPA)) Performance expectations continue to rise Value Proposition: Deliver a Network that Fosters Business Growth 360˚ Visibility Dynamic Policies Deterministic Root-Cause Analysis Automation Speed = More Business Opportunities Lower Operational Costs Lower Management Risk

Q1 FY16 Networking Management Campaign Summary Customer Elevator Pitch Reduce your IT costs, increase reliability, and manage change in your physical/virtual networks. Why HP End-to-end capabilities: fault, performance, configuration, and compliance all in one integrated system Visibility: most comprehensive device support Scalability: highly scalable and redundant Depth: sophisticated root cause analysis, discovery, compliance, etc. Solution HP Software Network Management tools deliver automated network management which is a holistic network management solution that manages across the network domains of fault, performance, configuration, and compliance of physical and virtual networks. HP Network Management Components HP Network Node Manager i software HP Network Node Manager Smart Plug-ins HP Network Automation software

Q1 FY16 Networking Management Campaign Summary Aprimo Codes BSM - Lead Gen Campaign code:  510055526 Campaign name:  HPSW ITOM WW Q216 BSM NetworkManagement LeadGen GC Activity code:   510055527 Activity name:  HPSW ITOM WW Q216 BSM NetworkManagement LeadGen GC tracking BSM - Demand Gen Campaign code:  510055713 Campaign name:  HPSW ITOM WW Q216 BSM NetworkManagement DemandGen GC Activity code:   510055614 Activity name:  HPSW ITOM WW Q216 BSM NetworkManagement DemandGen GC tracking

Q1 FY16 Networking Management Solution Competition Competitive Differentiation Competitive Positioning CA Technologies Focus on scalability, root-cause analysis, device support, and ANM single console Stress ease of implementation, customization, and low administrative overhead Infoblox (formerly Netcordia, Inc.) Focus on HP’s ability to integrate fault, performance, and change management IBM Focus on scalability, spiral discovery, device support, and ANM single console Stress time to value for the implementation EMC Focus on scalability, root-cause analysis, spiral discovery, device support, and ANM single console SolarWinds We offer a complete, proven, solution with coverage for end-to-end network management, from fault and performance, to configuration automation We offer more functionality with proven enterprise scalability and deployment architecture We have one of the most comprehensive device support and options for supporting new devices We provide sophisticated root-cause analysis, dynamic spiral discovery, real-time change detection, and versatile compliance auditing and reporting capabilities Part of the BSM and IT Service Management portfolio suites We combine stability of single vendor with market-leading solution spanning the IT value chain HP is a leader in the market, in market share, revenues, global enterprise

Q1 FY16 Networking Management Campaign – DEMAND GEN Buyer Journey Touch Title Asset Type Asset Status Awareness Touch 1 Primary: End-to-End Network Management Secondary: NNMi trial Infographic Trial New Existing Touch 2 Primary: Make network Management more efficient Secondary: NA trial Whitepaper Consideration Touch 3 Primary: End-to-End Management: Take control of your network with a VIP approach Secondary: NNMi trial Ebook

Q1 FY16 Networking Management Campaign – LEAD GEN Buyer Journey Touch Title Asset Type Asset Status Preference Touch 4 Primary: State of Kansas Division of Information Services and Communications (DISC) Case Study Secondary: NA trial Case Study Trial Existing Purchase Touch 5 Primary: Network Management Trials: Network Node Manager I (NNMi) Network Automation (NA) Secondary: Enterprise Management Associates (EMA) Whitepaper: Network Performance and Fault Management Challenges in an SDN Network Virtualization World Trials Case study WP

Q1 FY16 Networking Management Campaign – Asset IDs Touch Asset Type Asset ID Touch 1 Primary: Trends and Network Management Software Solutions For Evolving Networks Infographic 560011701 Touch 2 Primary: Make network Management more efficient Whitepaper 12903 Touch 3 Primary: End-to-End Management: Take control of your network with a VIP approach Ebook 560014402 Touch 4 Primary: State of Kansas Division of Information Services and Communications (DISC) Case Study Case Study 560014401 Touch 5 Secondary: Enterprise Management Associates (EMA) Whitepaper:Network Performance and Fault Management Challenges in an SDN Network Virtualization World EMA report 560011001

Q1 FY16 Networking Management Campaign Summary Touch Title Asset Type Abstract DEMAND GENERATION Touch 1 End-to-End Network Management Infographic The infographic highlights: how networks are exploding in size and complexity how customers can keep pace with the explosive growth Highlights some customer case study statistics How to solve for todays challenges with a completed integrated network management solution Touch 2 Make network Management more efficient Whitepaper This whitepaper highlights how networks are critical to the business and how managing them is complex and can be cost. Paper discusses, As your network gets complex, managing it must get simple. With many of today’s disparate network management products, as your network grows management becomes more complex. Shows how an integrated approach to managing networks can make it simple by using automation. Touch 3 End-to-End Management: Take control of your network with a VOP approach ebook The eBook shows how in a world driven by online operations, networks are the foundation for all business services and nothing works without them. Highlights how every line of business now depends on the network and downtime is unthinkable. IT services must be always on and always available.

Q1 FY16 Networking Management Campaign Summary Touch Title Asset Type Abstract LEAD GENERATION Touch 4 State of Kansas Division of Information Services and Communications (DISC) Case Study Case Study This is a case study which highlights a public sector customer (DISC) and how Standardized and consolidated network management help them reduces mean-time-to-repair by 15-20 percent. Also highlights their objective to drive operational efficiencies to help keep Information Services and Communications budgets in check, while improving network availability. Touch 5 Network Management Trials: Network Node Manager I (NNMi) Network Automation (NA) Trials Network Automation Manage the change, configuration, and compliance of the network. Includes: • Change management processes • Full compliance management including regulatory or internal compliance requirements • Efficient audit reporting Network Node Manager i NNMi unifies fault, availability, and performance management for the network into a single centralized console. Explore enhanced root cause analysis, network discovery, and fully integrated performance metrics. Secondary Touch 5 Enterprise Management Associates (EMA) Whitepaper: Network Performance and Fault Management Challenges in an SDN Network Virtualization World Whitepaper This white paper explores the below issues in depth and illustrates how HP Software’s Network Node Manager i (NNMi) is evolving to address them. While software-defined networking (SDN) has emerged to solve many of the network operations challenges faced in enterprise data centers today, the technology is itself disruptive to the network management tool industry. SDN introduces new levels of abstraction and dynamic change not seen before in enterprise networks. Network performance and fault management platforms in particular must evolve to understand these new network abstractions and to both react to and implement rapid and automated change. These platforms must shift from a device-centric view of network health to a more holistic view that better understands application flows and dependencies.

Eloqua Campaign Nurture Flow: Demand Gen

Eloqua Campaign Nurture Flow: Lead Gen

Q1 FY16 Networking Management Campaign Summary Content syndication SEO HP bloggers Discover Performance Enterprise CIO Forum HP.com Banners SEM IT Experts Community Social Media Webinars Feeders eDM to HP Lists Touch 1 Touch 2 Touch 3 Touch 4 Touch 5 Stop Feeders: HP.com organic traffic (assets and banners) Social Media (banners, blogs, twitter, Facebook, LinkedIn SlideShare) Discover performance newsletter Syndication Paid Search Webinars (existing and new) Events

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