Communication and Social Behaviour Higher Human Biology Subtopic 20 (c) Social Influence

Learning Intentions To describe the effects of group behaviour and social influence on behaviour To define the terms facilitation, deindividuation, internalisation and identification

Visual Judgement Reminder….. To which line is X equal in length X A B C

What is happening in terms of perception? Test 2 To which line is X equal in length X A B C What is happening in terms of perception?

Why is being part of a group important? Provides a feeling of belonging and acceptance Provides support

Social Groups Individuals belong to social groups Groups give a sense of: - belonging - support - acceptance Groups stay together due to rules and symbolism The group’s behaviour will affect your behaviour

……….this is called SOCIAL FASCILITATION Humans are motivated by : The need for status The desire to impress and be admired Humans improve their performance around others (especially in competition) …… ……….this is called SOCIAL FASCILITATION

Remember this slide……. To which line is X equal in length X A B C

What is happening in terms of perception? And this one …. To which line is X equal in length X A B C What is happening in terms of perception?

How did that go??? Everyone in class was under the instruction to give the answers B then C ALL EXCEPT ONE PERSON! The correct answers were A then B The process of exerting a strong view on an individual so that they abandon their own views in favour of the groups is called ………. GROUP PRESSURE

Familiarity The presence of others : improves performance if the task is simple and familiar Interferes with progress if the task is new or complex Why? You feel anxious, stressed, insecure

Why do members of a group conform? They identify with others and want to be like them Desire the personal gain membership brings They want to be liked and not unpopular

Group Influence In a group people behave differently to when on their own No individual decisions but a collective influence The change is behaviour and loss of personal identity is called…….. ….....deindividuation

A single raindrop does not believe that they are responsible for the flood

London Riots 2011

Group members may lose awareness of responsibility and values Group members may lose awareness of responsibility and values. Bad behaviour is less likely to be discovered in a group and may lead to : Risk taking and anonimity

Influences That Change Beliefs There are 2 powerful processes that don’t just change our behaviour but also our beliefs : Internalisation and Identification

Internalisation This is where an individual adopts a lasting sets of beliefs, values and attitudes. Behaviour changes for reasons we believe to be true e.g to improve health Used by governments, tv, radio for mass marketing

Some advertising creates a feeling of “dissatisfaction” with your current situation then presents a better alternative

Identification This is where an individual deliberately changes their beliefs to be more like a person they idolise Behaviour changes not for deep values but because we want to copy someone Used by many advertising campaigns who employ celebrities

People imitate others they admire to enhance their self-esteem

Learning Intentions To describe the effects of group behaviour and social influence on behaviour To define the terms facilitation, deindividuation, internalisation and identification