Finding out what people want Or: Tapping into what people don't know they know.

Influence Everything we do or say is in some way coloured/or affected by what we think people want or expect us to say. Ie People say what they perceive to be “the right thing” not what they really think. Eg” How are you?”, “Fine”

Marketing Research So, to get to what people really think market researchers use psychiatric techniques to get to our subconscious which is more free from social conditioning.

Psychographics This research field generates information called psychographics. Techniques include:

Rorschach Tests

Word Association Cow Sleep Dog Red Train Fire Keys Chair Dark Fear