Regional Profile Tuscany residents: 3.7 million Annual nights spent: 90 million (official statistics 45 million + estimated 45million) Number of enterprises (hotels, restaurants, rural guest houses): 14 000 Tourism share of regional GDP: 8% Tourism share of employment: 10% Annual increasing trend: 3% 27 September 2016 Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade) Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 1

Tourism Policies and programme using European funds Systemic planning of all tourism resources Better and simpler regulations to promote Sustainable Destination Management Credit facilities for SMEs Infrastructures for tourism and for Tourism cultural routes International marketing Fostering European Tourism Network 27 September 2016 Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade) Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 2

Priorities and challenges Research & innovation Information and communication technologies (ICT) Competitiveness of Small and Medium-sized Enterprises Shift towards a low-carbon economy Climate change adaptation & risk prevention and management Institutional capacity building & efficient public administrations Improve business environment and entrepreneurship Boost innovation, competitiveness and digitization Upgrading professional training 27 September 2016 Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade) Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 3

Planned actions for 2014-2020 Boost innovation and start-up Enhance business environment and competitiveness Strengthen financial instruments and credit facilities for SMEs Increase Internationalization Integrated actions for territorial marketing Integrated cultural drivers in smart cities 27 September 2016 Relator: Ass. Stefano Ciuoffo (Productive Activities, Credit, Tourism and Trade) Roundtable discussion on: Making the best use of EU Funds for Regional Growth and Jobs through Tourism 4