Chapter 10.2 A Growing Economy Pgs. 368 – 375

The Rise of New Industries The Assembly Line & the Model T Mass production = lots & lots of cars The More you make, the more you make More cars = lower price Lower price = more sales More sales = $$$$$$$$$$$$ Others get on board Wages go up - $5 a day ($105.80 today) Benefits come w/ costs Death of a trolley car How does Ford and the Model T Change the lives of workers and consumers?

Cont. Consumer Goods Birth of the Airline Industry The Radio Industry As people get “extra” money A new age of hygiene Birth of the Airline Industry Years & thousands from manned flight Nine days later Post Mail thanks to Wilson The Radio Industry Radio gets invented – do we still listen to that Both NBC & CBS started as radio networks What role do new technologies like airplanes & radios play in changing American’s lives?

The Consumer Society Easy Consumer Credit Mass Advertising Buy now pay later Attitudes change making debt okay Some consumer goods are expensive Mass Advertising The greatest thing since sliced bread Radio & magazines lead the way The Managerial Revolution How do we mass produce? Division of labor Why not do this with other areas as well? How has the world of consumers changed, from buying goods, hearing about goods and making goods?

Cont. Welfare Capitalism Companies get rich but also care about their people Workers buy stock, higher pay, medical coverage Possible motivations? What about unions? Why buy the cow… Not everyone is a winner White, native born men did best What is welfare capital and why did this developed in the US?

The Farm Crisis Changing Market Conditions Helping Farmers Made 1/3 of industry workers And prices keep falling WWI ends – so does demand I’m growing it, Uncle Sam’s not buying Helping Farmers Congress passes aid bill, twice President Coolidge says no, twice What new challenges emerged for farmers in the 1920s and how did the government respond?.