Department of Philosophy and History of Science Faculty of Economy and Social Sciences Budapest University of Technology and Economics Institute of Philosophy Research Centre for Humanities Hungarian Academy of Sciences Learn to Live Visual Aspects of Architectural Propaganda in the 20th Century Borbála Jász Classical Modern Modern Architecture Late/Soviet Modern Socialist Realism Period WW1 1918 WW2 1944 Turn 1954 The Cult of the Machine Man The aim is to manipulate people by varity of social equality From the Industrialization of Architecture to the Design of the Living Environment The new style should be promoted among people, because they did not trust in radical changes that suberted the normal way of life. Ideological and architecture-linguistical paradigm change Political decision on mass houing Aims of Architectural Propaganda The aim is to show people the working of society. National by form, socialist by content. „Housing the billions: never before were those involved in architecture and construction confronted with such a challenge. World-wide there will be housing needed for some three billion people in the coming forty years. In the Netherlands, after the post-War ‘reconstruction period’ during which dealing with ‘the big number’ was the central issue, attention shifted entirely to the individualization of design. „ Proletarian: art relevant to the workers and understandable to them. Typical: scenes of everyday life of the people. Realistic: in the representational sense. Partisan: supportive of the aims of the State and the Party. Absurd kitsch Stalin’s Empire Style Khrush-chevian architec-tural turn Visual Elements of Architectural Propaganda coldly monstrous staggeringly gigantic Clinical white 1954: 'On the extensive introduction of industrial methods, improving the quality and reducing the cost of construction'. Béla Tarr: The Prefab People 1981. Universal grayness Brutalism Examples Visual Learning 7: Virtual – Visual – Veridical, Budapest, 11-12. november 2016. jasz.borbala@filozofia.bme.hu