Crisis management in p r

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Presentation transcript:

Crisis management in p r Quickies on Communication Crisis management in p r

What is crisis management?

What is Crisis Management in PR? A crisis can be very damaging for any entity particularly in the media space We can think of umpteen examples of how large companies have been impacted during times of crisis Their market value deep dives during such situations The companies are under intense scrutiny during such times

Can a crisis be averted?

Can a crisis be averted While one cannot predict a crisis always – one can definitely be prepared for eventualities It is in the interest of every company that operates in the media space to have a sound Crisis Management strategy Crisis Management programs require an intense understanding of the operations of a company and thereafter developing contingency processes to avert such situations It also requires proactive and strategic messaging in the event that a crisis does strike

How we can help you?

how we can help you Preempt possible crisis situations Develop a crisis management manual for your firm - taking all kinds of adverse situations into consideration Groom a team that is always on alert for possible situations that can arise in the media In the event of a situation - roll out a campaign proactively to contain it and to prevent further damage Take all preventive efforts to avert possible situations that can impact the company’s image in the media Brief spokespersons and decision makers on being prepared for a crisis situation and the steps to be taken in the event of one

Thank you! For more information: Star Squared PR Mob: +91 98451 76974 Email: priyan@starsquaredpr.com