Marketing and Branding Your Agency Pat Freeman Chief Executive Officer Legacy Link Modular - Multiple Use – consistent image Don Colombero Marketing Director Legacy Link

Memory No ! My body reminds me everything I did working in my yard on Saturday the whole rest of the week Have you been having any memory problems ?

What follows is one example of branding Clap when you recognize these symbols that represent your state

Marketing Comparison Marketing Public Corporation Return on investment - profit Products Corporate Partners, Networking Communications And Training Revenue - Sales Investments Marketing Non-Profit Agency Return of Investment - Outcomes Programs Networking, Corporate Partners, Shared Demographics Communications And Training Revenue – Fundraising, Donations, Earned Revenue Grants

Communications is a part of Marketing

Branding is how you wrap your message Communications Branding is how you wrap your message

Logo’s, Tag Lines, uniforms, songs

Corporations to universities, all promote their brand

Logo and Branding

Program INFO CARDS

Printing Cost Savings Georgia Correction Industries can save you up to 50% . The Correction Industries Pricing is in red compared to current vendors. 504.00 250.00 362.00 210.00

Simple Messages

Consistent color and Design for Give away Items

THE MARKETING CHALLENGE OF EXPANSION OF YOUR SERVICE AREA

OUR ORIGINAL 13 COUNTIES OF OUR AGENCY

OUR OMBUDSMAN PROGRAM EXPANDS TO 29 COUNTIES

OUR SENIOR EMPLOYMENT PROGRAM WENT FROM 23 TO 120 COUNTIES

OUR SENIOR EMPLOYMENT MARKETING DISPLAYS PROVIDE A CONSISTANT IMAGE ACROSS THE STATE AT JOB AND HEALTH FAIRS

Awareness of your Agency TWO MAIN Categories Awareness of your Agency Promotion of all your Programs Specific Marketing Goals Sign up 12 seniors for a Wellness Workshop

Three elements to identify AUDIENCE GOAL STRATEGY

Three elements to identify AUDIENCE GOAL STRATEGY

Target audience Community Current Clients Client’s Caregiver Physicians Home Health Agencies Local Companies Employees Other Non-Profits Churches Nursing Homes Assisted Living Homes

Three elements to identify AUDIENCE GOAL STRATEGY

What is the desired result goal What is the desired result Example To get the message out about open enrollment for Medicare

Three elements to identify AUDIENCE GOAL STRATEGY

Produce Flyers and Radio PSA’s Place ads in the Newspaper Strategy Produce Flyers and Radio PSA’s Place ads in the Newspaper Article in our Newsletter Outreach to all Counties Schedule the Mobile Classroom

A STRATEGIC PLAN Documents WHERE YOUR AGENCY IS NOW, SETS LONG TERM GOALS AND Develops a ACTION PLAN TO REACH THEM

Training Public Corporation Non- Profit Product Training Sales Training Skills Training Program Training Outreach Training Skills Training

Program Training Outreach Training Skills Training

Physicians Offices and the Case Managers in the Hospitals Program Training Outreach Training Skills Training INFORMATION PACKETS Physicians Offices and the Case Managers in the Hospitals

Program Training Outreach Training Skills Training

Shared Demographics Many Churches set up yearly health Screenings open to the public. Most that attend are over 55. I set up a table with our information.

Health and Wellness events promote all programs

MEDICARE OPEN ENROLLMENT Promotion Newspaper Ad Postcard Mailing Sign Outside the Walmart

community events Relay for Life and The Chamber Chase 5K

Joint Marketing Efforts Megabus has provided transportation to Senior Day for the last 5 years Legacy Link brought over 100 Seniors to the Capitol .

PICTURE WITH GOVERNOR Nathan Deal

Your Building SIGNAGE can provide additional OUTREACH

our Facebook and website ARE Interactive with each other

Older adults and Technology use 1/3 of Internet users age 65 and older use social networking sites. 6 in 10 Seniors go online

Technology use divides into Two Groups The first group (which leans toward younger, more highly educated, or more affluent seniors) has relatively substantial technology assets, and also has a positive view toward the benefits of online platforms. The other (which tends to be older and less affluent, often with significant challenges with health or disability) is largely disconnected from the world of digital tools and services, both physically and psychologically.

our Newsletter Newspapers Need Business Color Available Save Production and Mail Costs