“Millionaire” Review E&H Basics Review

The people that buy your music cd’s, stay at your hotels, eat at your restaurants are known as : General markets Target markets Marketers Millenials B

The function of marketing responsible for contests, ads, & coupons is which one? Product/Service Management Pricing Promotion Place (distribution) c

When a logo can be transferable onto many items, (a sign, napkins, etc); this logo is said to have the characteristics of: Memorability Scalability Artistic uniqueness Design uniqueness b

Give me an example of Behavioral market segmentation strategy BONUS QUESTION*** Give me an example of Behavioral market segmentation strategy Technique for segmenting & targeting frequent user/consumers of a product is known as: * Geographic Segmenting Product Usage Segmenting Mass Marketing Behavioral Segmenting b

Contests and giveaways are which element of the promotional mix? Advertising Personal Selling Publicity Sales Promotion d

Geographic Segmentation Influential Marketing Market Segmentation Dividing the market into smaller groups of people who share needs & characteristics is known as: Geographic Segmentation Influential Marketing Market Segmentation Mass Marketing c

When a television program shows the actors using brand name products such as Starbucks on the Voice, the marketers are using a) marketing information management b) publicity c) product placement d) personal selling c

When “Frozen” movie teams up with McDonald’s for a promotion that extends BOTH their target markets, this is known as ______. Promotional “tie-in” Personal Selling Publicity Buzz Marketing a

Which element of the marketing mix are the cd’s and dvd’s a part of? BONUS QUESTION*** Which element of the marketing mix are the cd’s and dvd’s a part of? You work for Notes, Inc. who sells entertainment like music cd’s, dvd’s, etc. The value of these products can range from $10.00 to $38.00 depending upon the product. Which element of the marketing mix are we planning? * Product/Service Management Pricing Promotion Place (distribution) b

Justin Bieber develops a new “Best of the Best” cd compilation Justin Bieber develops a new “Best of the Best” cd compilation. The music cd is only sold exclusively online – this is which function of marketing? Product/Service Management Pricing Promotion Place (distribution) d

Hospitality marketing Entertainment marketing Relationship marketing Getting people to spend their money and time listening/watching your “product” in person, broadcast or recorded form is known as: Recreation marketing Hospitality marketing Entertainment marketing Relationship marketing c

Geographics Behavioral Product Usage Demographics Atlantis Resorts send brochures to a target market they’ve identified as: water sports enthusiasts. This is based on their studies of: Geographics Behavioral Product Usage Demographics b

This act limits the amount of commission an agent can receive: Commission Act Talent Agency Act Earned Commission Act b

BONUS QUESTION*** The free shampoo at hotels, free refills at restaurants, etc. are known as what? Marketing known as “service marketing”- selling “intangible” products like hotel stays to the final customer. Relationship marketing Hospitality marketing Entertainment marketing Sports marketing **** B - amenities

Catchy opening words on an advertisement that are usually found at the top of a print ad Headline Copy Illustration a

BONUS QUESTION*** All four of these elements make up which “mix”: marketing mix or promotional mix? Having a news article appear for FREE about the Ice Hotel in the travel section of the newspaper is which element of the promotional mix? ** Advertising Personal Selling Publicity Sales Promotion C- bonus: promotional mix

Letting your customers charge their airfare on their VISA card is which function of marketing? Financing Selling Marketing information management Promotion   a

Catchy phrases or taglines that help you remember a restaurant advertisement Commercial lingo Logos Slogans Jargon c

Give me an example of demographic segementing BONUS QUESTION*** Give me an example of demographic segementing Jose’s Mexican Restaurant opened branches in New Mexico, Florida & Texas where the largest Latino population lives in the US. This is based on their studies of Geographics Behavioral Influentials Demographics a

Other than price, what separates a restaurant or hotel from the others and makes you want to keep going back there? Marketing Customer service Giveaways Guarantees b

BONUS QUESTION*** Which one characteristic is THE MOST IMPORTANT in order to have a successful endorsement Which of the following characteristics is NOT necessary for a celebrity endorser to possess?* a) to have a believable relationship with the product/service b) to have a positive, charismatic and trustworthy image c) someone who presents few risks d) a good speaking voice D Bonus: A

Items that are useful and add “memory value” that you give away to your customers are called Promotional items Non-promotional items Service items Relationship marketing items a

BONUS QUESTION*** Which element is considered the “action” or closing of the ad because it contains the logo of company who paid for it? The brief selling message in an ad is usually this part of a print ad * Headline Copy Illustration Signature B- bonus d

Distinguishing mark or symbol that you associate with a company (Ex. ) Commercial lingo Logos Slogans Jargon b

You go to the movies and see a coupon on back of ticket for concessions discounts there. This is called: Cross Selling Promotional Buzz marketing Publicity Viral Marketing a

Waiters, hostesses, ticket agents and sales representatives mainly take part in which function of marketing? Financing Selling Marketing information management Promotion   b

Asking “how often does someone eat at Applebee’s” is known as: Geographic Segmenting Product Usage Segmenting Mass Marketing Behavioral Segmenting b

Looking at target markets age, gender, ethnicity and income levels is studying which market segmentation strategy? Geographics Behavioral Benefits Derived Demographics d

If the Disney World wanted to target customers from the northern part of US, they’d be using which segmentation strategy? Geographics Behavioral Product Usage Demographics a

a) stark b) cluttered c) simple d) bold When there is too much going on in a print advertisement such as too many words the ad is often referred to as being a) stark b) cluttered c) simple d) bold b

On average, how long does a person look at a print ad? 1-3 seconds 5 seconds 10 seconds 30 seconds a

You can only get Appleby’s gift cards exclusively on-line You can only get Appleby’s gift cards exclusively on-line. Which element of the marketing mix is this decision? Product Price Promotion Place d