Millionaire Marketing Marketing Basics Review

Product/Service Management Pricing Promotion Place (distribution) The function of marketing responsible for contests,ads, & coupons is which one? Product/Service Management Pricing Promotion Place (distribution) c

The number one consideration when determining which type of media to use to advertise your product/service OR WHERE to start an expansion team is: Target market Product placement Lead time Content control a

****Catchy phrase or words in an ad: BONUS: Which one is the distinguishing mark identifying a company? ****Catchy phrase or words in an ad: Slogans Logos Illustrations None of the above A- Bonus is b

Product, price, promotion and place are elements of the ____________ Promotional Mix Mass Marketing Mix Utility Mix Marketing Mix d

Which of the following is an example of segmentation on the basis of product usage: How old is a person? What a person’s heritage is? What activities a person enjoys? How often a person attends the game?   d

Pittsburgh Steelers are named for: Geographic features Local industry/product Alliteration Local wildlife b

“How many video gaming units do you own?”survey question purpose: Geographic Behavioral Demographic Product usage C- it’s a “quantity that can be measured

Is the individual’s career still in process? THE ONE MOST Important factor in determining if an endorsement is a truly good fit for success? Is the individual’s career still in process? Does the individual have a good image? Is the individual a well-known athlete? Does the individual have a believable relationship with the product? d

What percentage of every dollar you spend on a purchase goes toward marketing costs? 50% 75% 20% 80% a

Memorability Gross impressions Scalability None of the above When your logo looks good on anything: shirt, hat, even letterhead- it is said that the logo has: Memorability Gross impressions Scalability None of the above c

BONUS: Which function of marketing are surveys & focus groups? ***The following are all research tools used by teams to get to know their fans EXCEPT: BONUS: Which function of marketing are surveys & focus groups? a. focus groups b. surveys c. membership cards d. ALL are research tools D - marketing information management

The function of marketing that involves surveying customers & asking them questions is _______________? Product/Service Management Market Information Management Promotion Place (distribution) b

design the store layout determine the target market A new sports store is planning an opening in Pittsford. What should be the stores first step in marketing their store? price the products design the store layout determine the target market contact the suppliers   c

Refers to income, age, and education level of a particular group. Demographic Geographic Behavioral/psychographic Product usage a

Buffalo Bills are named for: Geographic features Local industry/product Alliteration Local wildlife c

You work for the Rochester Amerks who is trying to sell season tickets You work for the Rochester Amerks who is trying to sell season tickets. The value of these tickets are $250.00 . Product/Service Management Pricing Promotion Place (distribution) b

The function of marketing that salespeople in the marketing department for a team are a part of is _______________? Product/Service Management Market Information Management Promotion Selling d

The number of times per advertisement, game, or show that a product or service is associated with an athlete or team is: Gross marketing Impression marketing Gross impressions Influential marketing c

You work for Rochester Amerks You work for Rochester Amerks. who offers jerseys, hats and other logo merchandise for fans is which function? Product/Service Management Pricing Promotion Place (distribution) a

Refers to location of fans: example- coming to stadium from 300 mile radius Demographic Geographic Behavioral/psychographic Product usage b

When you offer logo merchandise for fans in the stadium gift shop it is which function? Product/Service Management Pricing Promotion Place (distribution) d

Market Information Management Promotion Place (distribution) The function of marketing that involves offering choices of payments (credit, cash, etc) for products is _____________? Financing Market Information Management Promotion Place (distribution) a

A specific group of people you reach that buy your product are known as : Mass markets Target market Marketers Millenials b

Where will the ticket outlets be found? Which of the following is a place decision that must be made in sports marketing: Where will the ticket outlets be found?   Will local or national media be used?   How much will the fans pay for programs?  Should catalogs with related merchandise be sent to season ticket holders? a

Refers to lifestyle & attitudes of fans Demographic Geographic Behavioral/psychographic Product usage c

Market Information Management Promotion Place (distribution) The function of marketing that helps build stadiums through personal seat licensing or naming rights is called? Financing Market Information Management Promotion Place (distribution) a

product price promotion place Charging $150 for play-off game tickets is which type of marketing mix decision? product price promotion place b

The first step in marketing ANYTHING is: Setting up mass markets Developing marketers Designing media plans Identifying your target market d

“In which of these sports do you like to participate in as an athlete “In which of these sports do you like to participate in as an athlete?”survey question purpose: Geographic Behavioral Demographic Product usage b

Using professional teams’ success to sell/promote products is known as: Sports Marketing Behavioral Marketing Demographics Marketing Target marketing a

Specific information about people, such as income, age, and gender, is known as: Geographic Behavioral Demographics Target markets c

The “team” itself is considered this part of the marketing mix? product price promotion place a

End of questions for this unit test - other slides are for later units

Fishing, paint ball or cup stacking are all examples of what type of sports? Affectory sports Brand sports Non traditional sports Transitional sports

A“sample” of households for Nielson Media Services: 5,000 10,000 100,000 500,000 a

The number of times per game or event that a product/service is associated with an athlete Gross impressions Market impressions Gross targets Target markets a

What percentage of all purchases are women responsible for in a household? 50% 75% 20% 80% d

Concession, licensing & luxury boxes generate _____________ % of revenues for professional sports teams. 50% 40% 60% 80% c

BONUS: What is mass marketing??? ***Dividing the market into smaller groups of people who share needs & characteristics is known as: Geographic Segmentation Influential Marketing Market Segmentation/Niche Marketing Mass Marketing C – Bonus broad markets is mass marketing