Client: Fresh Direct: 4-Minute Meals Foodie Fantasy Sweepstakes

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Presentation transcript:

Client: Fresh Direct: 4-Minute Meals Foodie Fantasy Sweepstakes Objective: Spread overall awareness and promote their new Four Minute Meals. Tactic: Online Sweepstakes Mechanics: To enter the sweepstakes, customers had to visit the promotion website at www.freshdirect.com/win4mm and submit a completed entry form. Prizes: Three (3) Culinary Prizes were awarded: Prize 1: A wine and dine experience for four at Picholine, awarded in the form of a Gift Certificate. Prize included dinner for four and a wine tasting with Chef Terrance Brennan; Prize 2: Lunch for two at Rosa Mexicano, awarded in the form of a Gift Certificate. Prize included lunch and mixology lesson for two and a cooking lesson for one with culinary director David Suarez; Prize 3: A Gift Basket from FreshDirect, which included Chef Tina Bourbeau and Chef Michael Stark’s favorite FreshDirect selections. DJA Handled: Legal administration, creative review and winner notification.