Build Your Marketing Machine

A Money Machine is a sequence of Actions you take to create a lead, cultivate the lead and close them as clients It is something you can repeat over and over and over and achieve similar results But a Good Money machine is well Engineered, and requires a Good service technician to maintain and Up Grade it

The first step in building your “Machine” is to determine what strategy/strategies you will implement (these are the parts you need for building) What “parts” do you need for the feeder Referral Partners? Presentations to Consumers? Facebook Ad’s to Consumers? Organic SEO results? To create your First Money Machine – Pick 1 specific Feeder that you are going to focus on building

If you try to build multiple Feeders at the same time, None will ever be completely built (the goal is to create a Feeder that works over and over) Once you decide on the strategy you will use as your Feeder – List the Parts you need to build it

Referral Partner – Part #1 – Finding tool – A way to determine who you want as a referral partner A. MLS access B. RealTrends.com Americas Best tool C. Homes.com Find a Professional tool

Part #2 – Differentiation Tool – A way to differentiate yourself from your competitors A. Realtor Needs Assessment B. Realtor Marketing Tools C. Mobile Voice routing System

Part #3 Delivery Tool – A way to deliver your differentiation to your targets A. Phone Calls B. Email Campaigns C. Facebook Ad’s D. Realtor Association Functions E. Realtor Presentations

Presentations to Consumers – Part #1 – Finding Tool – A way to find consumers who would benefit from your presentation A. Realtor Partner Co-Branding B. Facebook Ad’s with demographics for your niche C. Direct mail to high rental areas

Part #2 Differentiation Tool – How are you different and why they want to do business with you A. Expertise in niche program B. Your Presentation will differentiate you

Part #3 – Delivery Tool – How you deliver your expertise A Part #3 – Delivery Tool – How you deliver your expertise A. Comfortable environment (not crammed) B. Coffee, Beverage, Snack of some sort C. Personal Appearance (look the part)

Facebook Ad’s To Consumers– Part #1 – Finding Tool – A way to find consumers who would benefit from your presentation A. Demographics for age, marital status, income, rent or own, baby boomer, veteran…etc…. B. Custom Audience

Part #2 Differentiation Tool – Why would the viewer want to click your ad A. Specific benefit for clicking B. Relatable story

Part #3 – Delivery Tool – How to get your ad seen A Part #3 – Delivery Tool – How to get your ad seen A. Page Post/ Boost Page Post B. Website Clicks ad C. Page Likes Ad

Organic SEO results– Part #1 – Finding Tool – A way to find consumers who would benefit from your presentation A. This is a matter of using a search term you believe your best customer would type into Google (try different terms)

Part #2 Differentiation Tool – Why would the viewer want to click your page result A. Title has specific search terms B. YouTube Video has same title C. Multiple results on same page

Part #3 – Delivery Tool – How to get your SEO friendly content seen A Part #3 – Delivery Tool – How to get your SEO friendly content seen A. Active Rain Blog post B. Website Clicks content update C. YouTube Video

Now that you have the parts you need, establish a specific day and time that the Feeder is turned on Time Block when you will search RealTrends.com’s Americas best for new target agents Time Block when you will work on new marketing ideas or perfect your questions on your Realtor Needs Assessment Time Block when you will call your target agents, or create and send your email

Monday Tuesday Wednesday Thursday Friday Target Search – 8:30/9:00 Email All Targets 8:30 Call Targets - 2:00/4:00 Create New Video Email 5:30/6:30

For your machine to work you must always be filling the Feeder Begin with 1 specific Feeder, once it is working, add another

Tomorrow we will discuss the “Processing” portion of our Machine