Goal: To reduce roadside litter Target motorists Educate motorists Partner with the Department of Motor Vehicles

Law Supports Education RS Title 32 Sec. 402.1 A 3 c RS Title 32 Sec. 408 A 1 and 3 Drivers education course dedicate 30 minutes to economic effects of littering. Requires the economic effects of littering portion of the driver education courses, training programs, and pre-licensing training courses be developed in conjunction with Keep Louisiana Beautiful.

4 message points: Litter is Costly Litter is Illegal Litter is Harmful Litter is Preventable Revised copy in the state’s driver’s guidebook. Nine questions on driver’s test. Created a teacher’s guide for driving schools. Created student guide for driver’s education students.

Driving Schools Statewide Focus on communicating – Litter is Costly, Litter is Illegal, Litter is Harmful and Litter is Preventable. At least 10 minutes designated to the effects of litter Teacher’s guidebook and discussion points Student copy Video Roadside Pledge

Office of Motor Vehicles 79 offices statewide participating Copy in driver’s guide required by state Nine question on the official driving test Awareness campaigns in all OMVs

Posters in OMV La. State Police will deliver supplies to 79 OMV statewide. Each will display framed poster in waiting room.

Counter Tents and Mats Offices will display counter tents and mats at each customer service desk.

Window Clings KLB logo window clings will be displayed at the OMV on the door or window to heighten visibility year-round.

Employee Support OMV employees will wear campaign shirt on Fridays to heighten awareness.