Productive Marketing with Content Management Aaron Heath: @aaronaheath Manager, Application Development @ Saks 5th Avenue November 2013

Agenda Introduction & Overview Content Management @ Saks pre-Alfresco Alfresco @ Saks SLICE What’s Next? QA?

Introduction My name is Aaron Heath. I manage Web Content Management System Development for Saks 5th Avenue’s e-commerce sites. About 3.5 years ago, I was hired by Saks to help them to implement Alfresco as a Web Content Management System

Before Alfresco Saks Managed all content in Blue Martini e-commerce platform Supported Start & End dates on content with Dates in Java code in the jsp Would take hours to change an image in production… -

With Alfresco Saks can Empower business users to create, edit, and publish content, reducing IT involvement Support Start & End dates on all content Update site content within minutes Serve Personalized Targeted Content -

SLICE Demo -

Continue to convert legacy content into Alfresco What’s next? 4.x upgrade Continue to convert legacy content into Alfresco Continue to scale out our Alfresco environment to support multiple sites / apps -

QA -