Living cultures United by the unique Elin Priks NGO Setomaa Tourism Chairman elin@setomaa.ee

About the project Estonian-Latvian programme is funded under the goal of the European Territorial Cooperation, better known as Interreg Project aim is to strengthen cooperation between small ethno- cultural regions in Estonia and Latvia recognized by Unesco Development and promotion of small ethno-cultural regions as tourism destinations «UNESCO-tourism»

The aim is to develop and promote Including: creation of the tourism routes and packages style books and visuals joint marketing, communication, publications using Unesco value seminars, workshops and study trips for tourism service providers 4 regions joint workshops in route and tour package development exchange of experience and cooperation create/improve visitor’s websites a practical handbook about using cultural heritage in tourism practical travel guides

common national costume and traditional holidays handbooks participation in tourism fairs press and fam trips in regions investments to 8 tourism sites

Promotion of local food unique and different local growing and production strong travel argument open cafe days in 4 regions food workshops common cooking classes experience exchange better communication and cooperation

The goal for common tourism routes Better overview, easy to understand for domestic and foreign visitors for the travel professionals binds entrepreneurs and attractions, cooperation

Tourism route Seto village belt ~ 120 km 50 sites and places to visit includes attractions from Petchory www.visitsetomaa.ee/seto- kylavyy-route Google map

Kihnu travel wheel ~ 30 objects- museum, culture and nature objects, memorials food providers www.visitkihnu.ee

The Liv Coastline is inviting you! 55 objects- coastline villages, museums and collections, churches, lighthouses, nature park and nature trails food and accommodation providers www.livones.net

To the Suiti land ~ 35 objects – craftsmen, workshops, bakeries, farms, cultural and historical objects, museums, castle and churches food and accommodation providers www.suitunovads.lv

Results better awareness of heritage tourism better visibility and marketing materials growth in visitors growth in accomodation numbers new target groups/destinations more local tourism service providers even standards and offers better cooperation new/value added sites

Elin Priks elin@setomaa.ee +372 56220903 www.visitsetomaa.ee Thank you! Elin Priks elin@setomaa.ee +372 56220903 www.visitsetomaa.ee