Marika Jokinen, Statistics Finland NTTS 2017, Brussels 14. -16.3.2016 Tackling against nonresponse – new ideas in survey design in attracting respondents Marika Jokinen, Statistics Finland NTTS 2017, Brussels 14. -16.3.2016

How to tackle against nonresponse How to tackle against nonresponse? Are there any new ideas left to persuade people to participate in surveys?  Not a newly found problem but still extremely topical 14 September 201814 September 2018 Etunimi Sukunimi

In ESS-survey was conducted a pilot … >TARGET GROUP: Young people >GOAL: Participating in a survey appears interesting to young people or at least not totally ”not care less” >METHOD: Advance letter => YouTube video 14 September 201814 September 2018 Etunimi Sukunimi

Challenges >TARGET GROUP: How to speak to young people? How to avoid annoying instead of fascinating? What is the issue in the survey that concerns especially young people all over Europe? >GOAL: How to avoid governmental authority jargon and reach grass-root level that speaks to young people? >METHOD: How to choose music, graphical appearance of the video, and slogans etc. that appeals to most young people? 14 September 201814 September 2018 Etunimi Sukunimi

> Music that was designed by a young man What ended up in video? > Music that was designed by a young man > Graphic design that was designed by graphic designers > Language or slogans that speaks to young people was worked out in a team of researchers of different ages > The content of the traditional advance letter was formulated in a new way of taking strongly perspective of young people instead of emphasising the importance of statistics or research or public interest 14 September 201814 September 2018 Etunimi Sukunimi

Did the video motivate interviewers? Did we succeed? Were there any signs that the video helped us to get more people along? Did the video motivate interviewers? Was it for example easier to approach young people or someone else from the sample? What about those who participated, did they see the video and what kind of comments interviewers got from the respondents’? And finally, those who did not want to participate, did they see the video at all? 14 September 201814 September 2018 Etunimi Sukunimi

Not all potential was used Interviewers need time to accept new tools We don’t know yet … ESS field work period was lengthened and the data will be completed by the end of March We know that the video was not sent to every young people, not even in cases of facing reluctant respondents Not all potential was used Interviewers need time to accept new tools By the end of January there was 450 views in YouTube 14 September 201814 September 2018 Etunimi Sukunimi

Still, we believe that video has potential > Content, formulation: Interesting, innovative, attractive, easy access, resonating > Either parallel or substitutive material: E.g. allocated advance letters in the near future Substitutive material (phone numbers available): Young people age of 15 – 34, foreigners, people with high education etc. > Efficient delivery: SMS, email, web Fast, cost effective Including personal mobile links (SMS, email) > Expresses daily routine in using new technology and media in survey process 14 September 201814 September 2018 Etunimi Sukunimi

https://youtu.be/0LOeplL5z8o 14 September 201814 September 2018 Etunimi Sukunimi

Thank you! 14 September 201814 September 2018 Etunimi Sukunimi