Head of Revenue Focus Gather and analyze best practices from other HBS Clubs regarding revenue generation Develop a new HBSA/NC sponsorship strategy and framework, including tiers/benefits Secure new sponsors in-line with new strategy and framework Current focus is on club level, not two big dinners or specific events at this point

Takeaways from Other Clubs Interviewed DC and Boston Clubs and HBS Clubs Team Also talking to NYC Club next week There is value in having several club-level sponsors instead of many individual event-level sponsors Sponsors primarily look for Brand Awareness and Access to alumni Consulting firms, money managers, accounting firms seem to have the most interest in sponsoring “The more you ask, the more you get”

Internal Club Takeaways Club officers generally operate in siloes Better communication is needed to make sure there is coordination across events/sponsors Sponsorships should be two-sided relationships How do we ensure we are delivering value to sponsors? Need to solve the logistics around making sure sponsors get what they pay for

Next Steps Update Sponsorship Guide and Benefits Develop lead list for Club Level Sponsors Financial Services, VC, Consulting, etc… Secure additional $25k Sponsor (next few months) Make the Ask Develop tracking system to ensure sponsors are getting value Beyond the next few months… Redefine event-level partner strategy Examine other sources of revenue