PPTs for teaching & learning for course BUSINESS RESEARCH METHODS MBA Sem I Savitribai Phule Pune University, Pune, India. By Prof. Swapnil Undale & Dr. Padmavati Undale This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License. You are free to use, distribute and modify it, including for commercial purposes, provided you acknowledge the source and share-alike. To view a copy of this license, visit http://creativecommons.org/licenses/by-sa/4.0/.
Research Proposal To understand perception of consumers towards the snack food Hippo for Parle Agro Products.
Assumptions The study will be conducted in Pune. The target respondents will be the youth, lying in the age of 16 to 21 years. The total number of respondents will be 300. Total no of competitors in the market are 2500 including all local competitors.
Title To understand consumer perception of Hippo, a brand of Parle Agro Products.
Research Design Objectives: To find out the consumer awareness about the brand Hippo. To determine consumers likeability for the product in terms of various parameters such as taste, aroma, packaging, availability etc. To determine consumer preference for snack food amongst the various competing brands.
Strongly agree_________________ Research Design Type of Study: The research will be a Descriptive Research. A structured interview of 300 people will be conducted from different parts of Pune. Sample Questionnaire: Parle Agro Hippo maintains high quality Strongly agree_________________ Agree________________________ Neither agree or disagree_________ Disagree______________________ Strongly disagree_______________
Research Design Sample Questionnaire: Rate the following parameters on a scale of 1 to 7: Taste: Bad 1 2 3 4 5 6 7 Good Availability: Poor 1 2 3 4 5 6 7 Readily Available Rank following flavors of Hippo according to your preference (Rank 1 to most preferred through 5 for least preferred) Italian Pizza….. Chinese Manchurian….. Yoghurt mint … Hot and Sweet Tomato…. Thai Chili….
Research Design Target Population and Sample Size: Target population is the youth of Pune between the ages of 16 to 21 Years. People from different economic backgrounds will be interviewed. Sample Size :300
Research Design Sampling Technique and Data Collection Method: The Stratified sampling technique will be adopted. The data collected will be in the form of structured interview . Personal interviews will be conducted.
Research Design Research Instrument: The research instrument used will be the structured questionnaire. The Likert's rating scale and semantic differential scale will be used.
Managerial benefits This study will help management To understand the strengths and weaknesses of the brand. To understand the changes required to be made in terms of flavour, packaging and price. To find out the effectiveness of the distribution channels. To find out the effectiveness of the integrated marketing communication strategies used.
The project will be completed within a time period of 6 months. Proposed Cost Sr. No. Particulars Amount (Rs./-) 1 Salary/Honorarium 1,20,000.00 2 Traveling Expenses 20,000.00 3 Secondary data, Books, Journals etc 10,000.00 4 Stationery, typing & printing 5,000.00 5 Miscellaneous Total 1,60,000.00 Proposed Duration The project will be completed within a time period of 6 months.
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