Philipp Karcher, Analyst Webinar Selecting A Video Platform For Live And On-Demand Streaming In The Enterprise Philipp Karcher, Analyst April 17, 2013. Call in at 12:55 p.m. Eastern time

Agenda State of the video platforms market “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” methodology Evaluation results Recommendations for vendor selection

The benefits of internal video content are in . . . Saving on the cost of large virtual meetings. Driving employee engagement. Improving the effectiveness of training. Encouraging the sharing of best practices. Improving communications from leadership.

Organizations continue to adopt IP video for internal communications Percent of firms that have implemented enterprise IP/digital video for internal use (N = 1,168) (N = 1,258) (N = 702) Base: IT decision-makers in the US; Source: Forrsights Networks And Telecommunications Survey, Q1 2012, Q1 2011, Q1 2010

IP video publishing has higher adoption in larger, more distributed organizations Percent of firms that have implemented enterprise IP/digital video for internal use Number of employees Base: 702 IT decision-makers in the US; Source: Forrsights Networks And Telecommunications Survey, Q1 2012

They are also using IP video publishing for more purposes than before

The definition of an end-to-end platform depends on what you’re looking for Capture Manage Deliver Videoconferencing endpoints, recording and streaming servers Studio cameras External streams (e.g., TV news channels) Encoders Webcams Videoconferencing and webconferencing software Media capture appliances Mobile devices Core video platform components Content management software Portal application Encoding and streaming server Enterprise CDN appliances Digital signage Internet CDNs Mobile devices

Vendors have different hardware components of an end-to-end solution

How we selected vendors for our evaluation A focus on internal video communications Support for enterprise security and integration requirements Enterprise customers and at least $10M in revenue

The Forrester Wave™ methodology 23 criteria Vendor surveys Executive strategy briefings Product demos Customer reference interviews

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Does the product provide an out-of-the-box, YouTube-like portal as well as packaged options to integrate with third-party enterprise portals and learning management systems (LMSes)? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Does the product support webcasting features like displaying slides alongside the main video window, interactive chat, and polling? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Does the product support the concepts of channels and playlists to categorize content? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Can the product directly capture new video content from webcams, mobile devices, videoconferencing endpoints, desktop videoconferencing clients, or lecture capture appliances? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Does the product support custom metadata and automatically mapping metadata on ingest? Does the product have advanced search functionality to aid in search and navigation of video by speaker, spoken word, and slides? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Can the product publish video content in the appropriate profile for multiple device types? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Are multiple deployment options available? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Does the vendor offer any internal enterprise (LAN/WAN) CDN technologies to facilitate live and recorded video distribution? Does the vendor integrate with third-party enterprise CDN products? Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report

The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report Note: All scores are based on a scale of 0 (weak) to 5 (strong).

Forrester Wave™: Video Platforms For The Enterprise, Q1 2013 (cont.) Source: March 8, 2013, “The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013” Forrester report Note: All scores are based on a scale of 0 (weak) to 5 (strong).

Leaders take extensible approaches Complete portal and content management application feature sets Partner ecosystems for enterprise software and hardware integrations Able to support a variety of IP video publishing use cases

Kaltura Open source platform supports internal video communication and external marketing use cases. Has many publishing features and a UI that matches what employees expect from consumer experiences today Online exchange has an impressive selection of apps and plug-ins to extend functionality. Scored lower than other Leaders in support for webcasting and for eCDNs Enterprise customers typically use Kaltura’s professional services to customize the platform to their needs.

Polycom Complete solution for webcasting and videoconference recording and streaming, including: Media capture appliances to simplify recording by synchronizing inputs Recording servers to capture and stream videoconferences Strong technology partner approach with connectors to Microsoft Lync and IBM Sametime, third-party eCDNs, and digital signage Polycom’s video portal application scored lower in some areas — namely player design, search features, and some user-generated content features.

Qumu Comprehensive support for webcasting and user- generated content with media capture appliances as well as webcam and screen capture recording features from its portal One of the early vendors to release speech search capabilities Comprehensive videoconferencing and CDN integration support Many customers use Qumu to enable live video distribution, optionally by deploying its VideoNet caching appliances on their network. Unlike other vendors, can support mobile delivery both through the browser and through native apps

VBrick Complete end-to-end hardware solution comprising encoders and media capture appliances, video caching and redistribution appliances, and digital signage Excellent support for IPTV and videoconferencing integration with the ability to live stream and record Microsoft Lync sessions Supports webcasting and user-generated content Offers a separate online video platform customers can leverage in a hybrid strategy to publish content inside and outside the firewall At present, the two video platforms have different codebases. Also lost points in some areas like reporting and analytics — VBrick’s SW doesn’t yet have the same track record as its HW business

Sonic Foundry Strong webcasting features with simplified operation and turnkey functionality of media recording appliances to synchronize content Rich playback experience for viewers Unique in providing OCR to automatically index the text in slides, which makes it easy to search for specific webcast content Is focused now on becoming more multipurpose — has added a desktop recorder feature to support user-generated content uploads without its media recording appliances Lags in some areas like support for SharePoint integration and social capabilities

Ignite Technologies SaaS solution to set up a peering and/or push model for content distribution Customers use the platform not only to deliver video but also to distribute marketing collateral and even software updates. Unique ability to deliver proactive notifications (like Toast) to employees’ desktops Lacks some features in leading video platforms like support for webcasting and other forms of direct recording

Cisco Part of the Cisco “Capture, Transform, Share” video platform: TelePresence Content Server (TCS) to record meetings Cisco MXE 3500 to transcode video content Pulse Video Analytics software to add speech search Integration with the Cisco ECDS for distribution The best speech technology in a video platform, allowing users to navigate videos rather than sit through hourlong recordings Lags leading video platforms in SharePoint integration, webcasting features, and cloud support Plans to improve integrations with the WebEx suite of products and enhance its live webcasting

Kontiki Focused on providing an advanced software- based content delivery engine, offering customers complete visibility and control over their network Includes a stream testing tool for customers to simulate live video distribution on their network (with no impact on users) Has an out-of-the-box video portal application but is focused on developing as many hooks as possible into: Intranet portals (SharePoint) Webcasting applications (InterCall, ON24, Thomson Reuters) Social applications (NewsGator and Chatter) Videoconferencing (Polycom) and digital signage (Scala)

Best practices for vendor selection Bring the right people to the table. Choose a platform that can be customized to the idiosyncrasies of your environment. Pick a vendor who can drive the process if necessary. Enterprise video

Phil Karcher pkarcher@forrester.com Twitter: @philkarcher