Disability : A Catalyst for Innovation USBLN National Conference and Biz2Biz Expo Choose Your Own (Product) Adventure Drew Gulley, Program Manager, Diversity & Inclusion, Bloomberg LP Richard Ram, Senior User Experience Designer, Bloomberg LP Tom Wlodkowski, Vice President, Accessibility, Comcast
The User-Centered Design Process The “process” is not prescriptive… just a framework
Pre-design Who are you designing for? What is their workflow? Identify users What is their workflow? Identify tasks and processes What would improve their workflow? Identify inefficiencies Identify technologies Evolutionary improvement Revolutionary improvement Methods: CI, Persona, Focus groups, Pre-design Identify target users Observe Understand needs Analyze Use cases and personas Focus groups
Design Physical Digital Service 3d models wireframing service blueprint/models
Test/Validate Concept Validation Guerrila Testing
Develop/Build Physical Digital Service To scale Application code walkthrough
Marketing and Communications Contextualize the value prop for user Decide on distribution means
Product Design in the “Wild” Comcast
The Bloomberg Terminal Disability : A Catalyst for Innovation USBLN National Conference and Biz2Biz Expo The Bloomberg Terminal
Trading Data Disability : A Catalyst for Innovation USBLN National Conference and Biz2Biz Expo Trading Data
Sonification
Product Learnings Disability Inclusion: The Future Redefined USBLN National Conference and Biz2Biz Expo Product Learnings
Your turn! Product Case Studies
Product Design - Review Pre-Design User Task Design Test / Validate Develop / Build Marketing & Communication