Apple Inc. Disaster Management

Introduction Apple is largest information company in the world Today we will discuss Apple’s disaster management plan including: SDMI applications Crisis Commander and other helpful software Apple’s Slow and Steady Approach Apple potential disasters and how the plan to handle those situations

Environmental Impact Apple does a lot to help out the environment in order to prevent global disaster On April 17, 2012, after a Greenpeace protest, Apple decided to commit to ending the company’s use of coal and moving towards using 100% clean energy Altogether, 75% of the company's power comes from renewable sources

Environmental Impact Apple offers information about emissions, materials, and electrical usage concerning each product In 2008, following further campaigns by Greenpeace, Apple became the first laptop manufacturer to completely get rid of the inclusion of PVC in its devices

Environmental Impact In June 2009, Apple's iPhone 3GS was free of PVC and arsenic While they are not an immediate source of crisis management or disaster relief, they are doing everything they can to further prevent disasters from happening to the environment

SDMI The Stephenson Disaster Management Institute (SDMI) is a disaster response management institute SDMI would be able to help Apple in many ways when it comes to disaster management

SDMI and Apple SDMI is helping to make a difference by improving the community against disasters and their aftermath A disaster management team would be able to properly lay out plans for Apple of what to do and how to help the affected areas and victims

SDMI and Apple SDMI uses Cyber Lab Cyber Lab enables the execution of incident response exercises Apple could use the Cyber Lab as practice to see how well they respond to disaster and what areas they need to improve on

Crisis Commander Enables optimal communication, coordination, and collaboration during any type of serious crisis

Crisis Commander Easy uploads: safety plans and emergency information is easily uploaded to the app using diagrams, maps, and other illustrations Instant updates: plans can be updated or changed whenever needed to reflect the crisis situation or disaster strategy Accessibility: the disaster information can be accessed at any time simply by opening the app Push Notification technology: can be used to notify users of updates, even when power or telecommunications are out of service. Quick Response: users have the ability to respond and can even use a GPS locator to pinpoint their location

Useful Software

Crisis Management Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. Apple’s Approach: “Slow and stead” Slow and Meticulous Examples of this approach: Crisis pertaining IOS devices storing location Controversy surrounding the iPhone 4’s antenna MobileMe crisis

Identifying Potential Disasters Disaster can strike: Internet can be shut down Stores can be destroyed Public Health Issues Break-ins These disaster can result in: Decrease demand for company’s products Make it difficult or impossible for company to make and deliver products Create delays and inefficiencies in the company’s supply chain

Disaster Solutions In the case of public health issues: Restictions on employee travel Limitations on freight services Delays in production ramps of new products Other way to help: Creating apps to help people save their information and files on computers They will help fix or replace products customers loose during power outages They will rebuild stores and keep products readily available from other locations for the convenience of their customers

Disaster Management Process The company functions online, thus their disaster management projects are identified as part of the information systems planning process. Japan’s earthquake is a good example of their disaster management process When the earthquake hit Apple got to work to keep their product there The release of a product was scheduled during this earthquake, Apple had many problems getting the product to customers, but they did succeed