BRAND EDUCATION

What Makes Bulleit Special? Bulleit Frontier Whiskey is especially high in rye content, giving it a bold, spicy character with a distinctively smooth, clean finish. Bulleit is crafted in small batches, using pure limestone-filtered water to provide the foundation for the whiskey’s character, while charred American oak barrels lend all of the color and some of the flavor. Bulleit is award-winning, with both the exceptional liquid and the frontier-inspired bottle having won multiple international spirits competitions.

Our Brand Portfolio BULLEIT BOURBON Inspired by the family’s 150-year-old high-rye recipe, Bulleit is one of the fastest growing small batch bourbons in the U.S. Tasting notes: Medium amber in color, with gentle spiciness and sweet oak aromas. Mid palate is smooth with tones of maple, oak, and nutmeg. Finish is long, dry and satiny with a light toffee flavor. $27.99 • 90 proof (45% ABV) • 68% corn, 28% rye, 4% barley BULLEIT RYE A small batch, straight rye whiskey with an unparalleled spice and complexity, Bulleit Rye is America’s favorite rye. Tasting notes: Russet in color, with rich oaky aromas. The taste is exceptionally smooth with hints of vanilla, honey, and spice. Finish is crisp and clean with long, lingering flavors. $27.99 • 90 proof (45% ABV) • 95% rye, 5% barley BULLEIT 10 YEARS OLD Select Bulleit Bourbon barrels were set aside to age for 10 years, resulting in a special expression that provides a rich, smooth sipping experience. Tasting notes: Deep russet in color, rich oaky aromas. Consistently smooth taste with vanilla, dried fruit, and a long, smoky finish. $44.99 • 91.2 proof (45.6% ABV) • 68% corn, 28% rye, 4% barley

How Bulleit Bourbon is Made Bulleit Bourbon is a Kentucky Straight Bourbon Whiskey: This means that the mash bill is at least 51% corn; aged in new charred oak barrels for at least 2 years; bottled at minimum 80 Proof; distilled at less than 160 Proof; barrel entry at 125 Proof or less; no filtration. Ingredients: The historic recipe for Bulleit Bourbon is implemented today as 68% corn, 28% rye, and 4% malted barley. This makes it one of the highest- rye bourbons on the market: Makers Mark: 70% corn, 16% wheat, 14% barley Knob Creek and Woodford Resesrve: +70% corn, 13-14% rye Bulleit is made with pure Kentucky limestone filtered water. Aging: • Bulleit Bourbon is fully matured (5-8 years, 7 years on average) in new American white oak barrels, which are flame charred to a #4 char; the barrel heads are a #2 char. All of the color and some of the flavor come from time in the barrels. (Our 10 Year Old is aged for 10 years.) Chemistry: Bulleit combines superior yeasts and mash bills, and uses only the heart of the distillate rich in ethyl alcohol, to achieve consistent nose & taste. 68% CORN 28% RYE 4% BARLEY Distilled in Lawrenceburg, Kentucky

Distilled in Lawrenceburg, Indiana How Bulleit Rye is Made Bulleit Rye is a Straight Rye Whiskey: This means that the mash bill is 51+% rye; aged in new charred oak barrels for at minimum 2 years; bottled at minimum 80 Proof; distilled at less than 160 Proof; barrel entry at 125 Proof or less; no filtration. Ingredients: The recipe for Bulleit Rye is 95% rye, and 5% malted barley. This makes it one of the highest-rye content whiskeys on the market: Jim Beam Rye: 51% rye, balance corn and barley Templeton Rye: 90% rye, 10% malted barley George Dickel Rye: 95% rye, 5% malted barley Bulleit Rye is made with pure limestone filtered water from an ancient glacial aquifer located hundreds of feet below the distillery. Aging: Bulleit Rye is fully matured at 4-6 years old, and is aged in new American white oak barrels with a #4 char; the barrel heads are a #2 char. All of the color and some of the taste come from the barrel. Chemistry: Bulleit combines superior yeasts and mash bills, and uses only the heart of the distillate rich in ethyl alcohol, to achieve consistent nose & taste. 95% RYE 5% BARLEY Distilled in Lawrenceburg, Indiana