System: OU Campus (CMS - Content Management System)

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Presentation transcript:

System: OU Campus (CMS - Content Management System) Web Editor Training System: OU Campus (CMS - Content Management System)

Why do we maintain our website(s)?

Why? The TSU Website is one of the top three ways that TSU attracts and retains prospective students. Let's all do our part in recruiting and in representing TSU in a positive light. EXTRA TIP: " Great Content = Great Link Building"

We have a business!

FIRSTS THINGS FIRST Pieces & Parts Fonts & Color Choices (later re-skin) Homepage real estate Responsive Design /web -- www.tnstate.edu/web

Best Overall Approaches Who is my audience? How are they approaching my information? EXAMPLE: Should a College Directory be listed by persons’ names in alphabetical order? ____________ TIP: How can I lead complete strangers to information?

(searching for info; wording of titles) Scenario If you were 16 years old and were looking at where to go to college, what 3 main things would you be looking for on a college website? (searching for info; wording of titles)

Writing for the Web *** REMEMBER: the website is a publication! You are a publisher of a TSU publication! And you will reach a large audience.

Writing for the Web Specifics Punctuation: “Good News!” vs. “Good News!!!” Bold Text Capitalization Color Usage, Fonts, Sizing Underlining Repeating Info (catalog) Leftnav Required entries Categorical

Writing for the Web Specifics “Apply Now” buttons Cross-silo marketing Simplify Text EXAMPLE: Graduate Application (instead of “Click here for graduate application.”

Writing for the Web Specifics Find the Errors http://www.tnstate.edu/_testadmin/accounting/

Additional Items Forms http://www.tnstate.edu/ouguide/ Calendars www.tnstate.edu/health_sciences Photo Albums www.tnstate.edu/activities

The System Demonstrate: Login & altering a page Lightbulb check-out File utilities Staging & Production File-naming (5 items)

What we’ll do today… Everyone will create one new web page in the same department….pretending we work in HR. We’ll review our web pages at the end of the session. Go to OU Guide to get materials: http://www.tnstate.edu/ouguide