Hazel The company makeover Esther Douwes Dekker Anke Takens Hazel Cosmetics
Contents Hazel Issues Percentages of sales New advertisement Website Other improvements
Hazel Seller of cosmetics and beauty products all over the world Available for men and women Wide range of products Sales declined from 1990 Hazel Cosmetics
Main issues Outdated brand image Overwhelming catalogue Barely no appeal with teenagers and young women
Hazel financial sector
New advertisment
LOOkX Attractive for teenagers and young-women Low priced Various mixable colours Blake Lively promotes LOOkX
Website Instead of catalogues Online shopping Clear web-design Improves our outdated brand image
Websales Hazel sales sector
Other improvements Stop non-profitable lines Reduce the number of product lines Quit men’s grooming products New mission statement Advertising via social media
We underline women’s natural beauty, by providing high quality and attractively priced grooming products
Presentation in brief The company Issues Solutions New advertisment + line Website Reducing the number of lines
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