Philp Industries Weekly Summary August 6th - August 12th Julep Prepared on August 24th 2017 Private and Confidential | Philp Industries

A Data-Driven Approach AMAZON ORDERS AMAZON SALES FAST TRACK AMS CHARGEBACKS CATEGORY PERFORMANCE BRAND PERFORMANCE INDIVIDUAL PRODUCT PERFORMANCE Private and Confidential | Philp Industries

Amazon Orders Amazon PO Dollars SKUs Ordered Confirmation Rate Fulfillment Rate Private and Confidential | Philp Industries

Amazon Sales Shipped COGS Shipped SKUs Average Sales Price Inventory Weeks of Cover Private and Confidential | Philp Industries

Fast Track Fast Track Replenishable Out of Stock Non-Replenishable Out of Stock Lost Buy Box Private and Confidential | Philp Industries

AMS Sales Spend Average Cost of Sale Conversion Rate Private and Confidential | Philp Industries

Chargebacks Prep - Set creation Oversized Carton ASN - On-Time Non-Compliance Prep - Bagging Private and Confidential | Philp Industries

Category Activity Category Shipped COGS August 6th - August 12th Change over last week 5100 Cosmetics - 5150 Eyes $3,721.20 $-469.20 8100 Luxury Skin Care - 8120 Face $2,280.60 $-337.20 5100 Cosmetics - 5120 Face $2,179.20 $604.80 5100 Cosmetics - 5160 Lips $1,758.00 $190.80 7100 Nail - 7110 Nair Color $1,355.84 $-95.74 8100 Luxury Skin Care - 8180 Sun Care $1,176.00 $369.60 7100 Nail - 7140 Nail Treatment and Moisturizer $1,008.00 $356.40 7100 Nail - 7120 Nail Primer and Top Coats $435.60 $-130.38 7100 Nail - 7150 Nail Polish Remover $120.00 $-114.00 5100 Cosmetics - 5170 Makeup Brushes and Tools $90.00 $27.60 7100 Nail - 7130 Tools $31.06 $4.80 5100 Cosmetics - 5130 Makeup Remover $30.00 $12.00 8100 Luxury Skin Care - 8140 Hands and Feet $28.80 $-86.40 5100 Cosmetics - 5180 Cases and Makeup Bags $26.40 $-45.60 5100 Cosmetics - 5140 Gift Sets $0.00 Private and Confidential | Philp Industries

Brand Activity Brand Shipped COGS August 6th - August 12th Change over last week Julep (JULEJ) $14,240.70 $287.48 Private and Confidential | Philp Industries

Top Products Parent Products Individual Products Product Shipped COGS Change over last week Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner (B01AJYAVSM) $1,392.00 $-403.20 Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L) $1,296.00 $396.00 Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick (B01M16L9NS) $1,274.40 $-367.20 Julep It's Balm Plush Pout Full-Coverage Lip Crayon (B01AJY7TMS) $888.00 $-72.00 Julep Love Your Bare Face Age-Defying Cleansing Oil (B01G3Q9PEQ) $806.40 $-151.20 Julep Oxygen Nail Treatment (B0166RT03I) $745.20 $324.00 Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick (B01AJYAKWO) $705.60 $115.20 Julep It's Whipped Matte Lip Mousse (B01AJY8C8I) $132.00 Julep Don't Leave Your Brows at Home All in One Brow Powder and Brush (B01AJY68F2) $273.60 $129.60 Julep Zodiac Collection Nail Polish (B01LNIQ3BW) $226.80 $50.40 Individual Products Product COGS Change Out of Stock Julep No Excuses Invisible Sunscreen Gel SPF 40 (B01NCLF6PQ / ASB-001613) $1,176.00 $369.60 0.10 % Julep Love Your Bare Face Age-Defying Cleansing Oil, 3.5 Oz. (B01G0QCO7Y / 07-01-00001-N) $806.40 $-151.20 0.00 % Julep Take a Breather Oxygen Nail Treatment, Sheer Pink, 0.27 fl. oz. (B01CJEH836 / 05-01-00006-N) $648.00 $259.20 Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Blackest Bl... (B01FSJVS94 / 03-01-00090-N) $470.40 $-768.00 Julep With a Twist Lash Boosting Bamboo Mascara (B06XQ62PH1 / ASB-002211) $382.80 $132.00 Julep Love Your Bare Face Detoxifying Cleansing Balm Stick, 1.9 oz. (B01I9CCK80 / ASB-001001-N) $374.40 $0.00 Julep Eyeshadow 101 Cr-egrave-me to Powder Eyeshadow Stick, Champagne Shimmer (B01LW1983J / ASB-000598-N) $356.40 $-75.60 Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Rich Brown (B01FSJVS6W / 03-01-00091-N) $355.20 $220.80 Julep It's Balm Full-Coverage Lip Crayon, Vintage Mauve (B01FSJV3XK / INV-000288-N1) $288.00 $84.00 Julep Night Shift Sleeping Mask (B00O3GUC5K / 07-01-00014) $285.60 $61.20 Private and Confidential | Philp Industries

Increasing Products Increasing Parent Products Shipped COGS Change over last week Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 18 shades ava... (B06XWSBY5L) $1,296.00 $396.00 Julep Oxygen Nail Treatment (B0166RT03I) $745.20 $324.00 Julep It's Whipped Matte Lip Mousse (B01AJY8C8I) $132.00 Julep Don't Leave Your Brows at Home All in One Brow Powder and Brush (B01AJY68F2) $273.60 $129.60 Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick (B01AJYAKWO) $705.60 $115.20 Julep Lip Gloss (B01CG7FNJM) $144.00 $96.00 Julep Your Lip Addiction Lip Oil Treatment (B01IP69UHO) $60.00 Julep Length Matters Wow-Impact Lengthening Mascara, .34 oz. (B01IP7SWPY) Julep Konjac Sponge (B01FYR6INQ) $172.80 $57.60 Julep Your Happy Look Glow Pore Minimizing Blush (B01AJYBAZA) $72.00 Increasing Individual Products Product COGS Change Out of Stock Julep No Excuses Invisible Sunscreen Gel SPF 40 (B01NCLF6PQ / ASB-001613) $1,176.00 $369.60 0.10 % Julep Take a Breather Oxygen Nail Treatment, Sheer Pink, 0.27 fl. oz. (B01CJEH836 / 05-01-00006-N) $648.00 $259.20 0.00 % Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 230 Beige (B06XQ13VNT / ASB-002513) $270.00 $234.00 Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Rich Brown (B01FSJVS6W / 03-01-00091-N) $355.20 $220.80 Julep With a Twist Lash Boosting Bamboo Mascara (B06XQ62PH1 / ASB-002211) $382.80 $132.00 Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick, Golden Guava (B019RDSQGA / ASB-001076) $172.80 $115.20 Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick, Moonlit Sand (B013RLFM2E / ASB-001079) $201.60 $100.80 Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Graphite Sh... (B019QSJU52 / 03-01-00156-N1) $96.00 Julep Cushion Complexion 5-in-1 Skin Perfector with Turmeric, 200 Nude (B0734VLDP5 / ASB-002509) $216.00 $90.00 Julep It's Balm Full-Coverage Lip Crayon, Vintage Mauve (B01FSJV3XK / INV-000288-N1) $288.00 $84.00 Private and Confidential | Philp Industries

Decreasing Products Decreasing Parent Products Shipped COGS Change over last week Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner (B01AJYAVSM) $1,392.00 $-403.20 Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick (B01M16L9NS) $1,274.40 $-367.20 Julep Love Your Bare Face Age-Defying Cleansing Oil (B01G3Q9PEQ) $806.40 $-151.20 Julep -Coveted 12 Piece Mini Nail Polish Collection (B01MDNKWEL) $172.80 $-86.40 Julep Go the Distance Oxygen Performance Top Coat, 0.27 fl. oz. (B01M6WSNZW) $58.80 $-84.00 Julep It's Balm Plush Pout Full-Coverage Lip Crayon (B01AJY7TMS) $888.00 $-72.00 Julep Nail Polish Caddy (B01FO3E792) $0.00 Julep Be Strong Oxygen Nail Therapy, 0.27 fl. oz. (B01NBEXMQ4) $54.00 $-54.00 Julep Dial Up Your Glam Multidimensional Orbital Eyeshadow (B01AJY5FNS) $10.80 $-43.20 Julep Color Treat Nail Polish - Silver Metallics (B0722KXN91) $16.80 $-33.60 Decreasing Individual Products Product COGS Change Out of Stock Julep When Pencil Met Gel Long-Lasting Waterproof Gel Eyeliner, Blackest Bl... (B01FSJVS94 / 03-01-00090-N) $470.40 $-768.00 0.00 % Julep It's Balm Full-Coverage Lip Crayon, Apricot Nude Cr-egrave-me (B01FSJV402 / ASB-000987-N) $180.00 $-228.00 Julep Boost Your Radiance - Reparative Rosehip Seed Facial Oil (B01MS6EK8P / ASB-002039) $216.00 $-216.00 47.18 % Julep Love Your Bare Face Age-Defying Cleansing Oil, 3.5 Oz. (B01G0QCO7Y / 07-01-00001-N) $806.40 $-151.20 Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick, Putty (B01LVYL8OU / ASB-000997-N) $54.00 $-129.60 Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick, Charcoal (B01LW19VHX / ASB-000999-N) $21.60 $-118.80 Julep Skip the Brush Cr-egrave-me-to-Powder Blush Stick, Desert Rose (B019RDSOJY / ASB-001077) $100.80 $-115.20 1.10 % Julep Clean Slate Polish Remover Single Use Pad Kit, 10 Count (B01EFLJV4A / 05-01-00013-N) $120.00 $-114.00 Julep Break The Ice Full-Coverage Cr-egrave-me Lipstick Mini Trio, 0.21 oz. (B015WFO09O / ASB-000762) $57.60 $-100.80 1.91 % Julep Eyeshadow 101 Cr-egrave-me to Powder Waterproof Eyeshadow Stick, Warm Gold ... (B01LVW53Z3 / ASB-000996-N) $-97.20 Private and Confidential | Philp Industries

Appendix Private and Confidential | Philp Industries

Services Review Using a Data-Driven Strategy Catalog Data Quality Compare Amazon data sources and purchase orders to identify and set up missing catalog items Continuously compare replenishment codes to all available data sources to maintain fidelity Create new listings for missing items and set up new products in advance of line changes Scrape Amazon content to detect and correct changes in variations or suppressed products Detect and consolidate duplicate listings Forecasting Provide digestible format of Amazon forecasts and supplementary planning recommendations Analyze historical recommendations for accuracy and improve forward forecast Operations Monitor fulfillment to proactively spot data issues Update catalog data to ease fulfillment problems Educate your team on fulfillment practices to improve fulfillment rates International Expansion: Sell on Amazon Globally Promotions/Marketing Update Amazon content to improve search relevance and conversion to sale Execute comprehensive marketing strategy across Amazon promotional tools “Own” critical keywords in search results Add premium content to qualified listings Monitor and update targeting, balance of promotions to maximize ROI Profitability Negotiate with Amazon on COOP terms Improve Amazon pricing strategy over time Analyze metrics to find opportunities for margin improvement or increase sales volume through margin reduction Monitoring Continuously compare Amazon data to consolidated vendor “Reference Data” Correct data issues on a weekly basis Analyze key metrics to provide high-level feedback Flexibility: What does your company need? Private and Confidential | Philp Industries

Contacts Dan Philp Sage King Managing Partner dan@philpindustries.com 206-300-2141 Sage King Vendor Support sage@philpindustries.com Private and Confidential | Philp Industries