 is the most common form of communication in today’s society.  In college, most instructors want you to them.

 Write a meaningful subject line.  Recipients scan the subject line in order to decide whether to open, forward, file, or trash a message. Remember -- your message is not the only one in your recipient's mailbox. Before you hit "send," take a moment to write a subject line that accurately describes the content.  Example: Summer Research Program at NCTR

 Keep message focused and readable  If your contains multiple messages that are only loosely related, you could number your points to ensure they are all read.  Use standard capitalization and spelling  Skip lines between paragraphs.  Avoid fancy typefaces.

 Avoid Attachments unless specifically notified to do so.  In general attachments,  take time to download (and check for viruses)  take up needless space on your recipient's computer, and  don't always translate correctly for people who read their on portable devices.

 When contacting someone cold, always include your name, occupation, and any other important identification information in the first few sentences.  While formal phrases such as "Dear Professor Sneedlewood" and "Sincerely Yours," are unnecessary in , when contacting someone outside your own organization, you should write a signature line that includes your full name and at least a link to a blog or online profile page (something that does not require your recipient to log in first).

 Don’t write an in anger.  You might say something you don’t mean and it’s just written in the wrong text.

 Spell check can only catch a few mistakes.  Have someone else read the if you’re not sure.

 is not secure.

 Formal=Professor  Informal=Friends  It’s cool to use LOL and smiley faces with friends but not with professors.

 Make yourself available especially if it’s something important.

 Write me a professional  Scenario: I’m the CEO of a big fortune 500 company and you’re trying to set up a meeting with me to sell me:  Tide  Spic and Span  Bleach  Soft Scrub  Your goal is to get me to buy your product.