Aaron Solomon, SAP October 26th, 2017

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Presentation transcript:

Aaron Solomon, SAP October 26th, 2017 SAP Anywhere Best Practice Webinar Series: Marketing Holiday Sales Aaron Solomon, SAP October 26th, 2017

Agenda Preparation and Offers Marketing Content and Strategies SAP Anywhere Tools ShipStation Presentation

Preparation and Offers

Marketing Holiday Offers Planning and Preparation The Earlier The Better The growing trend is to start campaigns before Halloween. Develop Your Strategy Understanding Market Trends What are you offering? Need to stand out! Don’t focus only on “Black Friday” or “Cyber Monday” Mobile Friendly Campaigns are a MUST

Marketing Content and Strategies

Marketing Strategies Fighting Oversaturation Your Messages Need to Stand Out Over 90% of retailers engage in e-mail marketing during the holiday season. How? Automatic Personalization Consistent Messaging Throughout Season Multiple Messages Per Day Engaging Calls to Action Clear, Informative Content

Marketing Content Keeping Their Attention What are you offering your customers? Competitive Offers/Discounts/Package Deals Shipping Rates/Times Promotions/Contests/Giveaways Presentation Quality, Engaging Copy Focused, Relevant Images Appeals to Emotion Mobile Friendly Incorporated with Website and Social Media

Marketing Content Customer Behavior Over 2/3 of e-mails viewed on Mobile Devices Comparison Shopping Over 67% of customers research online before going into stores Almost 40% of customers view product in store and buy online Research and Shopping now begins BEFORE Black Friday Repeat Business Almost 1 in 4 customers plan for repeat business Up to 40% of new sales can be converted into repeat business Constant Messaging Retargeting Customers Reaps Rewards Segmented Lists are More Effective

Marketing Content Social Media Tips for Social Media Marketing Holiday Relevant Hashtags Holiday Relevant Images Repeated Posts

SAP Anywhere Tools

SAP Anywhere Tools for Holiday Marketing Digital Marketing E-Mail Target Groups and Campaigns Social Media Campaigns Promotions Sales Price Lists

ShipStation

Open floor

Thank you. Contact information: Aaron Solomon North America Trainer 1101 W. Washington St., Suite 401 Tempe, AZ 85281 480-308-5237 Partner logo