Amy
Amy Gill Marketing Manager, Marketplace agill@vendasta.com linkedin.com/in/amygillvendasta 306.955.5512 ext 139 Amy
Marketplace Amy
Looking to grow your revenue? Vendasta’s white-label Marketplace offers best-in-class digital products and services for you to sell to local businesses. We’ve done all the work for you to bring together the best solutions and negotiated great rates. Marketplace provides your clients with valuable marketing and advertising tools while growing your revenue! Amy
Where? Head to the “Marketplace” tab in Partner Center. Company name Head to the “Marketplace” tab in Partner Center. Live demo, later! Amy
Every product is a new revenue stream! Amy
Social Powered Wi-Fi Marketing Amy
Kevin Zicherman Founder, MyWiFi Networks kevin@mywifinetworks.com linkedin.com/in/kzicherman 416.639.2623 Kevin
Social Powered Wi-Fi Marketing! Today’s focus Company name Social Powered Wi-Fi Marketing! Amy
Today’s focus Company name Amy
What is Social Powered Wi-Fi Marketing? Amy
Amy
Social Powered Wi-Fi Marketing Take this product and offer it to your clients as a premium service Allows your clients to offer Wi-Fi to customers in their stores Customer connects to the free Wi-Fi through email or an authenticated social profile Your clients collects the data on those customers! Kevin
What’s the opportunity? Amy
The opportunity here is massive! Why does it matter? The opportunity here is massive! It’s already being used Wherever it’s provided, 75% of smartphone owners connect to Wi-Fi on their devices. No buy- in necessary! Wi-Fi drives decisions 3 out 4 consumers say that Wi-Fi availability affects their (shopping, eating, sleeping) purchase decisions. Customers crave it 65% of people make restaurant decisions based on Wi-Fi while 94% say that’s it’s the most important amenity at a hotel. Increases spend 50% of small businesses in the US said that customers spent more money when free Wi-Fi became available. Kevin
Don’t just take our word for it! Do your homework, understand the opportunity Business Insider Small Business Trends Forbes Kevin
All businesses with a physical location Who could benefit? All businesses with a physical location Institutions: Schools, Museums, Municipalities, Churches, Healthcare, Public Areas, Parks Hospitality: Hotels, Airports, Restaurants, Coffee shops, Beach Clubs, Resorts Entertainment: Events, Conferences, Movie Theatres, Media Outlets, Casinos Retail: Shopping, Salon, Grocery, Dealerships Kevin
Leverage the popularity of social For an easy connection process 310 million 1.59 billion 300 million 200 million 500 million Wi-Fi access can also be gained by providing an email address or SMS. Kevin
How does it work, exactly? Amy
How it works — setup is easy! Business Kevin
How it works — setup is easy! Business Existing New Private Public All businesses already have an internet connection coming into their business. Make the sale and a router is delivered to you or your client within 3-5 business days. The router easily integrates into your existing network, creating a new public network for customers. This way, the existing internet connection remains private. Kevin
About the router Business New Public Why? By adding a separate physical Wi-Fi device dedicated for public usage, not only does it make your network more secure, but it also enables a Social Login option that is only available with custom hardware. Limitations? Each location you set up can be adjusted for maximum bandwidth and timed internet access limits. How many? The Social Powered Hotspot can support up to 32 simultaneous users. Connection speed? A minimum of 5MB down and 5MB up speed which is much less than your average high speed internet connection speed. Faster Internet connections will result in improved performance for your connected users. Range? Depending on the conditions of where the router is set up, signal distances can vary between 50-100 feet. New Kevin Public
Customization Campaigns Business Social Powered Wi-Fi Marketing is completely white labeled. Brand your login page with custom logos and colours, integrate with your own social applications and customize the header and footer. Begins with the login experience, campaigns are designed with a specific business goal—increase social awareness, boost reputation, get more likes on Facebook, generate leads. Kevin
Understanding client objectives Customer Objectives = campaigns Generate real leads and build email list Increase customer engagement and loyalty Improve social media presence (social likes, shares) Run promotions, discounts, contests Wi-Fi sponsorship opportunities (advertising revenue) Retarget to clients online after leaving location Limit or embrace dwellers! Kevin - animated
The customer experience Find Connect Engage Automate Kevin
Step 1: Find the network Customer Kevin
Step 2: Connect with social Customer Kevin
Step 3: Engage! Customer Kevin
Works on all devices Customer Kevin
Custom post-login redirect Business Kevin
Business Kevin
A sample campaign Customer Kevin
Visitors, analytics, automations and more! Track everything Business Visitors, analytics, automations and more! Real-Time Statistics Reports & Analytics Export All Data Identify Customer Habits Customize Campaigns Setup Automations Kevin - animate
How to sell it! Amy
Social Powered WiFi Marketing Only $49 per month! This includes the router! Lead Generation Turn your Free Wi-Fi into an automated lead generating machine Custom Login Page That reflects your business, brand and customer Bandwidth Controls Set the limit on the amount of bandwidth used In-Depth Analytics Learn about your customers and frequency of visits Loyalty Rewards Give your loyal customers rewards at log in Kevin DIY
How to sell your clients “What has your Wi-Fi done for you lately?” Engage your customers Publish your own advertising banners, promoting your location, offers, upcoming events and co-partner brand marketing. Engage your customers with promotions, social media, videos and more! While growing your customer database New and returning visitors will be automatically added to your database. Email and re-market to your visitors and maximize your email marketing and advertising opportunities. Kevin
How to sell your clients “What has your Wi-Fi done for you lately?” Kevin
Selling it as a standalone? Our recommendation $100/month Help with setup, deliver the router, install One time setup fee, including hardware $100+ Create initial landing page and campaigns Dashboard fee $50/month+ Regular updates on content, promotions Monthly management fee As a DIY, on the lowest end $300/month+ As a managed service Kevin
Testimonials Kevin
Bundle with Vendasta products or your own Create a package Bundle with Vendasta products or your own Vendasta Products Reputation Management Ask for reviews, Review Generation Social Marketing Boost likes, shares, followers Your Current Offerings Event Management Conferences Pop-ups, In store events Advertising Agency Handle all aspects of business communication, digital included! Social media strategy Increase awareness and engagement Amy
Upsell Retargeting Services When a user connects to your Social Powered Wi-Fi Hotspot and hits your landing page, we allow you to drop a Retargeting pixel Kevin
The lowest hanging fruit Who needs this? The lowest hanging fruit 1 ¯¯¯ Businesses with repeat customers. Restaurants, cafes, retail 2 ¯¯¯ Businesses with long customer wait times. Auto dealers, repair shops, dentist, doctor 3 ¯¯¯ Businesses with extended customer stays. Hotels, parks, museums, salons Kevin
Need new clients? Kevin
Add your existing products You have total flexibility when it comes to the positioning and messaging of your products. Add as much or as little details as you like! Amy
Easily add a new product to your client-facing Store Or create a package with multiple products Amy
Business Center Business Center Active Products Store Amy Your client-facing user dashboard where all active and available products/packages appear. Active Products Includes your agency’s products and Marketplace solutions your client is currently using. Store These are the products that are available for your client to purchase—both Marketplace and your own. Amy
Track every interaction Easily identify ready-to-buy prospects! Receive an email alert the moment a prospect shows interest in a product. Reduce wasted cold calling efforts, provide your sales force with one place to track all hot leads. Amy
Live Demo Amy
Amy
? Amy/Kevin
What now? 1 ¯¯¯ Enable Social Powered WiFi Marketing! 2 ¯¯¯ Contact your Partner Success Manager partnersuccess@vendasta.com 3 ¯¯¯ Receive 25 complimentary Snapshot to help get you going! Amy
Kevin Zicherman Founder, MyWiFi Networks kevin@mywifinetworks.com linkedin.com/in/kzicherman 416.639.2623
Amy Gill Marketing Manager, Marketplace agill@vendasta.com linkedin.com/in/amygillvendasta 306.955.5512 ext 139