Bobbio’s and Crater Marketing Plan By Cassidy Layton and Katie Niedermeyer

Description of Product Bobbio’s pizza sold at all athletic events Bobbio’s pizza sold in the C-Mart once a month Pepperoni and cheese pizza One slice costs $1.50

Market Analysis Bobbio’s = successful, well-liked, gives back to the community, family owned and operated Numerous pizza companies have gone international Bobbio’s is expanding and increasing in popularity

SWOT Analysis Little Caesars Pizza Abby’s Pizza Strengths: Strengths: •Cheap •Fast •Chain Restaurant Weaknesses: •Not on campus •Low quality •One size Opportunities: •Most people can afford •Ready when you need it •Well known Threats: •Lots of competition •Doesn’t please all types of pizza eaters •Not sit-in eating Abby’s Pizza Strengths: •Variety •Different sizes •Chain Restaurant Weaknesses: •Not on campus •Expensive •Not inviting Opportunities: •Many people look for variety •Accommodates to the amount of people •Known by many members of the community Threats: •Hard to get to •Not everyone can afford •Makes the pizza eating experience less desirable

SWOT Analysis Bobbio’s Pizza Strengths: • On campus • Supports community • Popular • Fast Weaknesses: • Expensive • Lack of variety (brought in) • Long cook time Opportunities: • Sold at the games • No competition (with other pizzas) • Employees are known Threats: •Other foods being sold

Business Proposition Mission Statement: To quickly provide students and spectators with hot Bobbio’s pizza on the Crater campus. Marketing Plan in Action: a. Word of mouth (school announcements, spreading the word) b. Poster/ Flyers (make at school) Short and Long Term Goals: a. Short: To get the word out and sell pizza. b. Long: Donation portion of proceeds to Crater athletics Target Market: Students and sport spectators at Crater. Value Added: On Crater campus.

4 P’s of Marketing Product: We will be selling pizza at Crater because there is a high demand it. Price: $1. 50 for one slice of either cheese or pepperoni. Place: The pizza will be sold at athletic events at all home games and also in the C-Mart once a month. Promotion: Punch card Receive punch each time you buy 9 punches= free piece of pizza and drink

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