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Introduction At Focus Insights, our way of working is focused on partnership. We listen to your issues and work together with you in order to ensure the best solution. We design and implement business and marketing solutions to take your business to the next level We offer the full range of research techniques, both quantitative and qualitative. We offer creative solutions that provide actionable insights We fulfil your training and development needs by preparing user friendly documents and conducting effective training workshops

About us… We at Focus Insight are highly experienced are aimed at adding value to your business based on knowledge and experience – across various sectors with varying size and stature have a deep understanding of client’s business areas have a strong on ground field team which enables you to connect with your target audience immediately can deliver meaningful insights into employee behaviour, and conduct development & evaluation programmes

Business Strategy – Formulation and Implementation Our Offerings Research & Consulting Marketing & Branding Human Resource Management & Training Business Strategy – Formulation and Implementation

Our Services… Research and Consulting Qualitative and Quantitative Research Customized research Consumer Research Social Research Business (B2B) and Industrial Research COMPLETE RESEARCH SOLUTION  RESEARCH NEED IDENTIFICATION, RESEARCH DESIGNING, DATA COLLECTION, ANALYTICS AND REPORTING

Our Services… Marketing and Branding Strategizing on Brand Building and Awareness Advertising and Promotion in Print, Radio and Television Media Digital and Social Media campaigns

Brand Building…. We are consultants to help your business grow to next level We have empanelled vendors who will support you at right price for Designing, printing of Logo, Branding Materials, Leaflets, Banners, Standees Distribution of branding materials and leaflets at important points Development of video ads and corporate films We do Customer Engagement Programs – Helps you to connect with right customers

Brand Building - Activity

Brand Building…. Danglers Leaflet Banner

Advertising and Promotion.. We help you in Advertising in Print, Radio and Television Media Radio Mirchi and Other leading Radio Channels All Leading Daily News Papers and Magazine Star Entertainments Channels and Local Channels Advertising in Bus (Local and Volvo Buses) and Hoarding Mobile and Internet communications Advertisement in Movie Halls- Multiplex and Standalone Halls

Advertising and Promotion.. Print Media Advertisement Bus Branding- Bus Back & Full Body

Advertising and Promotion.. Road and Bus Stop Standees and Banners Van Activity Movie Hall Ads

Advertising and Promotion.. Hoardings Wall Paining Ad Film, Promotional Video, Corporate Film

Digital Advertising Expert in Digital and Social Media Campaigns- Google Certified Digital Marketing Expert Fan Page Management in Facebook Leads though Facebook Page Leads through Google Adwords AdWords allows you to take advantage of showing your ads to the right people, in the right place, and at the right time.

Other Services… Human Resource Consultancy Recruitment and Selection Training and Development Literacy training Interpersonal skills training Technical training Problem solving training Performance Assessment and Evaluation Defining parameters and developing instruments for 360 degree evaluation Calculating scores and Bell curve fitting Prepare Performance Improvement Plan

Our Team… FI is an enthusiastic team with work experience in varied field and wide range of qualification MBA graduate Masters in Economics Chartered Accountant Engineering graduate Specialized in-house fieldwork and data collection capability under the name of “Direct Consumer Connect” We have exposure in the following sectors: Research & Consulting Industrial / Manufacturing Consumer Goods Financial Organizations Entertainment IT & Telecom Government Departments Health Sector Non-Government Organizations Strategic tie-up with eminent consultants and industry experts

Some of our work… Strategy development for IT/Telecom companies – Route to market strategies, Profiling, Need gap analysis Analysis and reporting of health research projects – Situation analysis, Baseline- Endline survey, Programme evaluation Consumer connect research for one of the leading entertainment houses – content diagnostics, pilot testing of content, show health diagnostics Marketing and branding – on ground activities, digital and social media marketing, advertising and promotion in Print and Radio for a leading retail chain of stores in West Bengal Employee performance appraisal – development of appraisal procedure, defining relevant performance indicators, 360˚ appraisal, Performance evaluation and Performance improvement plan Employee development – retail staff training on grooming and communication, leadership and team-building, corporate etiquette training for middle-senior management

Website : www.focus-insights.com Contact us Nilanjana Mitra nilanjana.mitra@focus-insights.com +91-9836071661 Swarnava Sengupta swarnava.sengupta@focus-insights.com +91-9830391661 Office Address : 3, Priyonath Ghosh Road, Santoshpur, Kolkata – 700 075 Website : www.focus-insights.com