Recommendation model for Parachute Advansed Ayurvedic Hair Oil Sdsdsdsds Dgdfgdfgdf Dfgdfgdfg dfgfdgdfg Marketing Case Study Recommendation model for Parachute Advansed Ayurvedic Hair Oil Prashant Kumar , +91-9931381608, prashant.kumar.nitie@gmail.com Sobhan Pattanaik, +91-8596933825,um14347@stu.ximb.ac.in Team Name: System Crash “parachute.exe missing” National Institute of Industrial Engineering (NITIE), Mumbai Xavier Institute of Management, Bhuvaneshwar (XIMB)

30th day- Outbound recorded call goes to her mobile: Did you like PAAHO? Recommend it to 3 loved ones. Recommendation Model Consumer uses brand for 30 days. Sees hair fall reduce Record a personal message for your friend. We will play it on your behalf and surprise her. Your friend buys a PAAHO bottle from retail shops Consumer buys a PAAHO bottle from retail shops You get a message tracking number of friends/friends of friends in your chain or you can also track from the mobile app or logging on the website Call goes to friend: Your friend has recommended PAAHO. Here is her message for you. Hi..” .. Message played back Outbound recorded call goes to consumers-introducing the brand & offer to get a free hair checkup from the best hair specialist in the region Get a free hair checkup from the best specialist Members in the chain greater than a critical number (decided by the cost-benefit analysis with the hair specialist’s fees) ? Yes No The Chain continues…..

Survival of the wittiest Boosting ROI and increasing customer base through Recommendation Model Sales Volume = Number of Brand Users Usage Rate per User Intenders New Sales Repeat Sales Owners Increase number of intenders Attract competitor’s customers - This can be done by the existing customers of PAAOH(satisfied customers) who will recommend their friends in temptation of free hair check-up Retain customers by tempting them with the hair check-up by the best hair specialist of that region (ensuring quality of PAAOH) – gaining customer’s faith Emotional Branding Current Perception – (Red Ocean Strategy) Brand Repositioning as a anti- hair fall remedy by luring customers (having a critical chain ) with free hair-check up Future Mapping – Blue Ocean Strategy Share of Heart Share of Mind Share of Market

Thank You Sobhan Pattanaik Profile : Prashant Kumar Post Graduation – MBA, XIMB Graduation-B.Tech (Electronics) Experience – 2 years (TCS) Prashant Kumar Profile : Post Graduation – MBA, NITIE Graduation-B.Tech (ECE) , B.I.T. Sindri Fresher