Envisioning the Future 10 words Building Capacity to Create a 21st Century Learning Environments…

A vision statement Is a declaration of a company's goals for the midterm or long-term future. A vision statement identifies what the company would like to achieve or accomplish. A good vision statement provides the inspiration for the daily operations of a business and molds its strategic decisions.

A high-quality and inspiring vision statement Needs to state where the company wants to be in the near future, and Must have a level of excitement and motivation to it

Online Retailer “We intend to provide our customers with the best online shopping experience from beginning to end, with a smart, searchable website, easy-to-follow instructions, clear and secure payment methods, and fast, quality delivery.” From this statement example, you can Clearly tell that this company is an online retailer. Tell they have put thought into the statement by making a list of goals. They don't simply say that they want to be “the best” online shopping site – they give a list of ways in which they intend to do that. This is a quality vision statement because it outlines the specific future they intend to create for themselves, but it doesn't give specific steps on how they will do it (better saved for a mission statement).

Hair Salon “Our salon will change the way you think about a haircut. Full service comfort, friendly staff, a relaxing atmosphere, and the best prices in town give you an experience that will leave you glowing both inside and out.” Clear what type of business it is. Good, clear list of goals, without being too specific. Paints an overall picture of a pleasant, successful business that the company hopes to become, and since the vision statement isn't just a vision of your future – it's also a vision you're presenting to your customers about who you are – it's important that it do just that.

Amazon "Our [Amazon's] vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." (Quoted from Amazon.com) 

Apple Computer "We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well."- Tim Cook, CEO of Apple Computer (Quoted on CNN Money.com).

Writing a Vision Statement… Be brief and succinct; it will say a lot in just a few words, so those words must be very carefully chosen. The key to a good vision statement is to think of things in a long-term, broad sense, without sounding generic. If you're too specific, you will limit your vision and it won't be applicable ten years down the road: for example, if your current goal for your business is to move into a larger building, that's a vision for the future but it's not the vision for the future of your entire business. It's too narrow in focus. On the other hand, if you say that you want to achieve success – well, any business in the world could say that. It's too generic. The best statement will be clear about who you are as a company as well as who you wish to become.

Vision Vs. Mission

Guiding Principles What makes “Pasco” Pasco. What brands us Guiding Principles What makes “Pasco” Pasco? What brands us? What defines us? Learning Environment Activity Mountain Top Core Principles (Peggy) Cave Reflect on the past. What is still relevant? What needs to be changed based on the new learning? Added, Refined? Campfire Share individual cave reflections. Look at 5 principles as a group. Gallery walk as group through 5 principles with a few blank pages. Follow Apple protocol for questions. Peggy introduces Core Principles (New Coke) 2 hours for Cave and Campfire Groups review past documents in the Cave. Gallery walk as a group through 5 principles and a few empty posters. Leave the group with the question to set them up for Job Categories on Wednesday. Do you see yourself in the mission? Do you know how you can participate? What is your ultimate motivation? What keeps you going? What do you want to accomplish?

Branding Our District THINK: Is it simple? Can it be implemented? Will everyone understand it?