Advertising Strategies

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Presentation transcript:

Advertising Strategies

Facts & Figures: using tests, statistics, or other “scientific” information to prove that one product is better

Plain Folks Appeal: showing that a product is great for people “just like you” or for “ordinary” situations

Card Stacking (Glittering Generalities): including only the positives of a product and ignoring the negatives or side effects

Testimonials: celebrity endorsements

Hidden Fears: suggesting that a product will prevent or protect you from something unpleasant or undesirable

Unfinished Comparisons: comparing a product using words such as better or longer without providing the other side of the comparison

Name Calling: using negative words against a competitor

Snob Appeal: suggesting that a product can make you more special

Repetition: repeating the name or the advantage of a product over and over again

Bandwagon: convincing someone to do something or believe something because everyone else does