Newport Beach CVB Lunch & Learn

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Presentation transcript:

Newport Beach CVB Lunch & Learn HOW SOCIAL IS YOUR RTO? Social Media Performance in New Zealand Presented By Dave Serino Strategist & Educator Think! Social Media Copyright 2010, Gammet Interactive

Why Did We Do It? Social media is growing at rapid pace and there are limited - if any - established criteria for measurements Questions about “Who is doing it best?” began to increase greatly No one else in the tourism industry has come forward with any type of measurement Copyright 2009, Gammet Interactive

How Did We Do It? Developed a weighted set of criteria, beginning with 12-point algorithm that features 28 objects of measurement. Started with the idea to rank all the DMO’s in the United States. Modified the study to measure all 50 states. Conducted the first study in July of 2009. Copyright 2009, Gammet Interactive

What We Measured? Web Traffic: Quantcast, Google and Yahoo in-Links Social Media Outlets– Blogs, Twitter, Facebook, Flickr, YouTube, Geolocation Content sharing and review sites Mobile Copyright 2009, Gammet Interactive

What Happened Next? The first US DMO study was released in July 2009 through one Twitter and Facebook posting It was virally passed along by followers and fans – the initial study was downloaded more than 750 times Inquires came in from numerous DMO’s along with other consultants, bloggers & ad agencies. Copyright 2009, Gammet Interactive

What Happened Next? In April of 2011, the first “How Social is Your RTO?” was conducted in April 2011 We used a modified version of the approach we used in the US The report was distributed to all of the participating RTO’s at a RTONZ meeting and all progress was bench marked. Copyright 2009, Gammet Interactive

The Revised Report – November 2011 Improvement was about 20% improvement over April 21 of the 23 RTO’s increased their scores A few have increased their initial scores more than 50% Copyright 2009, Gammet Interactive

Why are You Social? Copyright 2009, Gammet Interactive

Quantcast Copyright 2009, Gammet Interactive

Quantcast Copyright 2009, Gammet Interactive

Google Search Copyright 2009, Gammet Interactive

Social Media Prevalence Copyright 2009, Gammet Interactive

Facebook Copyright 2009, Gammet Interactive

Twitter Copyright 2009, Gammet Interactive

Flickr Copyright 2009, Gammet Interactive

YouTube Copyright 2009, Gammet Interactive

Content Sharing Copyright 2009, Gammet Interactive

Blogging Copyright 2009, Gammet Interactive

Third Party Reviews Copyright 2009, Gammet Interactive

Geolocation Copyright 2009, Gammet Interactive

Mobile Copyright 2009, Gammet Interactive

Copyright 2009, Gammet Interactive

Copyright 2009, Gammet Interactive

Dave Serino Strategist & Educator DaveS@ThinkSocialMedia.com Think! Social Media USA 3389 Habitat Trail Pinckney, Michigan 48169 www.ThinkSocialMedia.com Voice: 734-878-8800 Cell: 810-623-1505 Skype: dave.serino www.Twitter.com/GammetGuy www.FaceBook.com/ThinkSocialMedia www.DaveSerinoBlogs.com http://44d.me/DaveSerino Copyright 2009, Gammet Interactive