Telco Portal July 2016

Agenda Telco portal SharePoint BizTalk

Introduction Telecom companies operate in a hiper-competitive environment. Fight for every subscriber. Success derives from by Average Revenue Per User - ARPU Improving customer satisfaction and loyalty retention is a must. Online shop is an essencial channel for todays Telco companies. Online payment is preferable payment option. Simplified Operations and decreasing maintenance cost. Integration with „Back-end“ systems such as Billing, Inventory...

Maximal ARPU using NFG Telco Portal Features and capabilities necessary to deliver a superior online shopping experience tools and information that clients need to research, compare options and make informed decisions Managing relationships with customers through different channels Held in a consistent branding and content. Optimization of "cross-selling" and "up-selling" opportunities Increase customer loyalty through effective marketing campaigns and targeted offers. Streamlining operations Centralized management of product information as well as easy integration with the "back-end" systems. Reducing reliance on IT sector Intuitive user interface, so that business users can maintain the content and manage business processes.

Solution Tehnology Stack Microsoft SharePoint Server 2013 is one of the strongest Microsoft's trump card in the field of server and corporate products. It is used in the implementation of both Intranet, and public Internet portals. A large number of functionality enables quick and easy design and management of portal content, documents and enables collaboration. Because of these characteristics has been chosen as the main presentational platform. The middle tier (middleware) solution is designed as a service-oriented architecture (SOA), using the Enterprise Service Bus (ESB) as an implementation approach. Microsoft BizTalk Server 2013 is a platform that can support this kind of architecture. BizTalk Server 2013 is a product that allows for the implementation and management of business process integration of different applications and systems in a single unit. BizTalk Server is a robust system for reliable messaging based on XML language, between the various applications (systems) and system for orchestration of business processes, with support for long transactions. Microsoft Active Directory is a robust and reliable service included in Windows Server operating systems. This service contains information on users, computers and network resources and provides their centralized administration. Active Directory Lightweight Directory Service (AD LDS) is a simpler implementation of this service which is used as a directory store. The advantage of product selection SharePoint Server, BizTalk Server, and Active Directory is reflected in their compatibility, reliability, speed and easy maintenance and management. The complete system, as well as the execution of the processes themselves, it is possible to monitor the supporting tools. This combination of products allows you to build a service-oriented architecture. Service catalog is provided by Microsoft UDDI services.

SharePoint

WYSIWYG Content Management

Content Management Easy implementation of different design Easy of any Design Navigation by content Easy page editing Content based navigation Easy page content change

Multilanguage Support

Consistent Design Across Devices PC/MAC web browsers support Mobile web browsers support

SEO & Web Analytics - Out of the box reports Google Analitycs

My Portal – Personalized Features

e.g. Billing/Payment Billing/Payment Billing/Payment Billing/Payment

e.g. Self Services Manage Self Services Change Credit Limit Manage Add-ons Remedy ticketing

Integration with back-end systems Telco Online Shop Portal eShop Integration with back-end systems

“Cross-selling” & “up-selling” opportunities Promotion banners Available Plans Related devices Upgrade plans and packages

Simplified Stock Management Marketing/Sales can maintain eShop content Stock management Commitment period management

BizTalk

How Telco usually works? Company A Telco Company B EDI HTTP Internet SOAP Logistics Billing sistem SWIFT Bank ERP CRM XML Suppllier eComm

Clean integrated solution EAI Telco B2B Company A Company B EDI Internet HTTP SOAP Logistics Billing sistem SWIFT BizTalk ESB Bank BizTalk Server is a platform that enables the integration of heterogeneous systems, providing support for business process management that can achieve this integration. It is a central hub through which systems communicate with each other. Communication is implemented messaging, where a message is the basic unit of the transaction. BizTalk Server: Enables centralized EAI and B2B integration, Enables centralized BSS and OSS. Automation of business processes. Enables dynamic modification of business rules Enables routing messages in accordance with the business processes and rules (Smart Processes) ERP XML eComm Suplier CRM

BizTalk Server: Smart, Connected Company Information worker Business Process Management EAI B2B ERP CRM Database User Supplier Delivery Finance BizTalk server is a central point of: EAI – for integrating internal systems (ERP, CRM, Billing…) B2B – to integrate external businesses over one platform and expose functionalities from back end systems Business Process Management - For all this visual designer is used. Designer is integrated into Visual Studio. Via drag & drop developer could place Shapes and create complex workflows with decision, branch, parallel activities, compensation, long running transactions, atomic transaction scope, logical ports,… Information worker – Business users has a view of business processes via monitoring KPI which are stored inside Business Activity Monitoring (BAM).

Business Rules Engine (Smart Processes) Powerful tool for applying bisines rules on-the-fly. Based on your IF-THEN rules, which you can make as complex as needed. Rules can even change the flow of entire process. Rete algoritm for maximum performance optimization.

Process workflows are visible and can be easily changed using GUI tools

Automated processes Subscriber registration Subscriber user profiles synchronization with CRM Additional authentication via SMS Bills upload after billing cycle Sending PDF e-invoices on email Notifications via Bulk SMS Online payment Online billing Self Services …

Integration TABS Billing & CRM system (ITS- International Turnkey Systems ) IN Prepaid charging sistem (Intelligent Network) Direct subscribers database integration (Oracle, CRM...) Billing PDF reports generator Payment providers gateways SMS Center (SMSC) USSD channel Exchange server SQL Server database Remedy ticketing system (or other) Antispam SMS HTTP service Agent appointment service Other business services…

Portal integration diagram

Thank you