Management and promotion roles

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Presentation transcript:

Management and promotion roles Learning Aim B: Understand job roles in the music industry Lesson 8: 15th November 2016

What do we mean by management and promotion roles? In groups, see if you can work out what the different roles involve.

Management and promotion roles Artistic Management Venue management Studio management Promoter Marketing A & r

Artistic Management They are responsible for: Personal and financial management Advice and guidance Liaising with recording companies Arranging tours Negotiating fees.

Venue Management They are responsible for: Booking events Licensing Managing of Staff Management of publicity for events Organizing the security for events Health and safety of artist Audience and staff

Studio Management They are responsible for: Booking sessions Managing the maintenance of equipment and facilities. Making sure that equipment is ‘up to date and ‘professional’, and fit for the artists to use.

Promoter They are responsible for: Identifying performance opportunities Venues and artists Securing finance for events Manages financial risk Insurance and safety

Marketing They are responsible for: Managing marketing materials and strategies. How to sell the product and in what way. This could be through different types of advertisement and when and where they should appear - (targeting an audience). This is often a group of people and they help musicians promote their music through partnerships with concert tours, festivals/events and other live shows.

A&R They are responsible for: Scouting for talent online and at live events. This might be through watching trending videos on YouTube or even at local performances . Record Companies such as Sony or EMI will have people that are solely dedicated to searching for “the next big thing”.

Guess the Job Role

I might work in a place like this I might work in a place like this. I do things like book sessions and manage the maintenance of equipment and facilities.

Peter Grant I talk to bands give them advice and guidance regarding their careers. I arrange tours, liaise with record companies and negotiate appropriate fees for the bands under my guidance.

My Job is to ‘Scout for Talent’ online and at live events My Job is to ‘Scout for Talent’ online and at live events. Sometimes I watch what's trending YouTube and sometimes you might see me at gigs or concerts.

I work at the Liverpool Echo Arena. My main responsibilities are to book events and ensure we hold necessary licenses, manage teams of staff including organising security for events, and ensure the health and safety for the audience and the artists is considered.

My role involves lots of research My role involves lots of research. I have to consider the target audience and create imaginative ways to get their interest. This sometimes involves getting their opinions about different things. I also have to work with the artist management to create an image, and keep to budgets

My main responsibilities include looking for performance opportunities My main responsibilities include looking for performance opportunities. To do this I work with artists and venues to match them carefully. I also take financial risks and look for funding to cover costs for events