TCC Group Financial Services Compliancy

Slides:

Advertisements

Similar presentations

© VGROUP CASE STUDY — Intelogy Business Systems Intelligent technology brought to life.

Advertisements

© VGROUP CASE STUDY — Investance Group Management Consulting A new brand vision for global success.

© VGROUP CASE STUDY — SHL Group Talent Management 40 Countries. 30 Languages. One Brand.

Zonta Brand Training Creating a Branded Look. What is Branding ? A brand is more than a logo and a set of marketing materials. promise. A brand is a promise.

An Intro to Professionalizing Procurement & Strategic Sourcing

Impartial financial advice. LEBC Group: Recruitment 2015 Surbhi Gosain, HR Manager.

© VGROUP CASE STUDY — Connections Recruitment Consultants A brand to match all ambitions.

© VGROUP CASE STUDY — LOC Consulting Management Consultants Identity refresh for a fast track 100.

© VGROUP CASE STUDY — Molten Group Global energy specialists Transforming an identity to change perceptions.

© VGROUP CASE STUDY — Populis Digital Media New identity for the digital world.

© VGROUP CASE STUDY — Baringa Partners Management Consultants Rebranding the UK’s best workplace 2012.

© VGROUP CASE STUDY — Arun Veterinary Group Veterinary Practice A new breed of practice.

Intro to the process :: 2. brand identity process dkv4 pertemuan 13.

© VGROUP CASE STUDY — CNC Technology Solutions A standout brand in a busy market.

© VGROUP CASE STUDY — McLarens Group Global Insurance Claims Merging brands; Uniting values.

© VGROUP CASE STUDY — SP Sourcing Global Ethical Sourcing A brand to build sustainable value.

WOLFF OLINS Wolff Olins Technology February 2015 © Wolff Olins 2014.

Branding Possible lessons and practices learned from global perspectives ProfessorDavid Wood Pro Vice-Chancellor Humanities (DVC International from October)

Using Employer Image & Brand to attract talent

1 Business Ethics in a Corporate Setting Jennifer Board HR Director - Prudential UK and Europe Wednesday 2 nd September 2009.

Kali Baker // Omaha Community Foundation COMMUNICATIONS FOR NONPROFITS.

Sapient Global Markets – Commodities Team Analytics, Advisory and Project Management.

Communications & Marketing at London’s Global University.

The global body for professional accountants Brand Insights: Principles of branding and thought leadership in the accountancy profession.

PIXELS is a new born creative agency, established on May 2011 specializing in bringing brands to life. Our people are the key and we value their strategic.

© VGROUP CASE STUDY — Archer-Hoblin Construction and interiors A brand architecture built to last.

Marketing: It ’ s Your Business. Digital Safari Institute GreenBizz Project What is Marketing? Marketing is NOT sales, it leads to sales Marketing is.

Branding Communication Plan. Visual Identity – vital component  Brand  Logo  Slogan.

Moira Lees, Group Secretary The Co-operative Group Looking to the Future ……

Guess The Logo. LOGOS Objective Given a computer, lecture & notes, and project guidelines, understand & design logos. Score a 70 or better on the project.

ABA Web Audit Service Numbers You Can Trust June

Melon Yeshoalul From bigger to smaller. A little about me.

Branding Update. This is a product This is a logo.

LOGO How a business defines themselves. Standards CTE Standards  AME.A.A2.1 Analyze the way in which technical design (e.g., color theory, lighting,

Website analysis on Trendland.com By Camilla George.

Overview + Digital Strategy + Interactive Engineering + Experience Design + Product Incubation + Data Visualization and Discovery + Data Management.

The final case Life's a pitch!. # Rejuvenation Way forward - 360* approach Understanding current status of the brand Brand Scan: Brand Objective - Brand.

Stress Testing Your Financial Planning Process Post Budget For intermediary use only. Should not be distributed to clients.

@JamesRMassey A journey of innovation in Social Housing Technology.

ETH 557 Week 1 Individual Ethics Case Study To purchase this material link Week-1-Individual-Ethics-Case-Study.

Investance Group Management Consulting

SHL Group Talent Management

Baringa Partners Management Consultants

Natures Way Foods Produce Manufacturing

Chandlers Enforcement Agents

Intelogy Business Systems

The value of Chartered:

Recordsure Fintech Start-up

Aim: What is branding and how does it affect marketing?

Plan Motor Insurance Brokers

Connections Recruitment Consultants

Enfield Safety Supplies

Using Employer Image & Brand to attract talent

Arun Veterinary Group Veterinary Practice

New Era Education Global Education Technology

DK Music Band Management

NHS Care Without Carbon

Microsoft Services Cloud Productivity Solutions

Better Communications for Long-Lasting Donor Relationships

Northumberland is a collection of independent spirits

Municipality Branding Guidelines

Public engagement strategy

Francesca Campalani, Deloitte Richard Badley, SMRS

2015 network data global IAB league table analysis

Growing your business with mail Scheme for Growth

Brand Perception within and beyond the Non - Profit Space

EVP Design Presentation.

MAZARS’ CONSULTING PRACTICE

ACCA P3 QBD September 2016 exam.

Surrey County Council Transformation Programme

Presentation transcript:

TCC Group Financial Services Compliancy Bringing clarity to branding complexity

TCC Group Financial Services Compliancy Since 2008, financial services regulation has changed beyond all recognition. But the upheaval hasn’t just affected regulated businesses. In a landscape shifting from box-ticking to culture change, compliance consultants TCC (The Compliance Consortium) had to change to remain relevant. TCC approached us for a future-facing brand identity. We brought the theme of business transformation to the fore in new strapline ‘Transforming Culture and Conduct’ and core insight ‘We bring clarity to complexity, delivering competitive advantage from conduct risk’. TCC’s new brand personality is expressed in a hand-drawn logo mark symbolising transformation, precision, partnership, agility, clarity and efficiency. The new identity extends out across channels, inspiring internally and supporting client acquisition. BRAND PROPOSITION BRAND POSITIONING LOGO AND VISUAL IDENTITY ICONOGRAPHY DESIGN PHOTOGRAPHIC ART DIRECTION INTEGRATED COMMS DESIGN RESPONSIVE WEBSITE DESIGN & BUILD BRAND GUIDELINES

TCC Group Financial Services Compliancy Strapline _ Transforming culture and conduct Core insight _ We bring clarity to complexity

TCC Group Financial Services Compliancy Before

TCC Group Financial Services Compliancy After

TCC Group Financial Services Compliancy The overall impression — Attractive, distinctive, confident, stylish and professional Logotype — Clear Confident Timeless Hand drawn TCC, crafted so Cs align with symbol and sit well together Symbol — Transformation – via colour vignette effect Precision – alignment and direction of lines Partnership – lines depict working together Agility – speed, fluidity indicated through colour and lines Clarity – creating order in complexity Efficiency – symbol within a hexagonal shape which is widely accepted as the most efficient shape in nature

TCC Group Stationery

TCC Group Website design and development Before © VGROUP CASE STUDY

TCC Group Website design and development After Visit website > © VGROUP CASE STUDY

TCC Group Website design and development © VGROUP CASE STUDY

TCC Group Website design and development © VGROUP CASE STUDY

TCC Group Brochure design

TCC Group Data sheets

TCC Group Digital brand guidelines

TCC Group Printed brand guidelines

TCC Group Printed brand guidelines

TCC Group Printed brand guidelines

TCC Group Printed brand guidelines

TCC Group Client testimonial After 16 years and following some internal soul searching we came to the realisation that our brand no longer represented what we do as a business or, more importantly, how we wanted to be perceived. We knew where we wanted to play in our market but were struggling with a consistent and coherent way to visualise and articulate it. VGROUP showed us the way and with fantastic results! Our positioning and differentiators are now clear, which has helped our internal engagement as much as our client acquisition. Best of all we look more professional, modern and have a brand that befits our future aspirations. Jenny Budd Head of Marketing TCC Group (Formerly ‘The Consulting Consortium’)