Sudhanshu SEO Empowering business

Brand So…What is a Brand? = Unique  So…What is a Brand? What is considered online As “Brand” A brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Content Marketing is a very recent term, 2012 is the year of digital content, to the extent that some experts consider “Content Marketing” is a repackaging of the term “Social Media Marketing”!

Overview > What is a brand? In our daily life, we see brands here and there.

Overview > What is a brand? FamilyMart Name? Logo? Tagline? Product? Advertisement? Is it the name?

Overview > What is a brand? Name? Logo? Tagline? Product? Advertisement? Is it the logo?

Overview > What is a brand? Name Logo Tagline Product Advertisement The answer is YESSSSS!!!

and What makes a Brand? Some channels… What are online “Content "distribution channels Emails & Newsletters Website Content Syndication –RSS Social Media Online Events Digital Press Search Engine Marketing Podcasts Some channels…

Key Points of a Brand Setting Up The KPI .

Tangibles of brand equity Setting Up The KPI Shape Colour Size Models Price Features Benefits Grades .

Intangibles of brand equity Does It matter ? Setting Up The KPI Customer base Trademarks and patents Channel relationships Customer loyalty Customer confidence Competitive advantage Company name Brand name Slogan and its underlying associations Perceived quality Brand awareness

Creating the brand Choosing brand name Hmmm….! Creating the brand Choosing brand name Developing rich associations and promises Manage customer brand contacts to meet and exceed customer expectations

Creating the brand

Brand Associations ‘owned’ word Slogans Colours Symbols and logos

Brand names should denote Product benefits Product quality Be easy to pronounce/remember/recognize Be distinctive Not have poor meanings in other countries or languages

Enough !!! Let’s start communicating about Strategy… But before we go over the Strategy Just Have a look on the following Funnel.

Funnel Setting Up The KPI .

Optimization Brand Optimization through Social Media Every Marketing strategy objective should be SMART. In our Social Media Strategy We are introducing something new as an Objective & I named it REAL SMART.  

Objectives The Concept of REAL SMART

Categorize it… KPI (key performance indicator) Optimization The Concept of REAL SMART KPI (key performance indicator) Optimization Brand Optimization

Optimization Setting Up The KPI .

KPI Optimization The Concept of REAL SMART

KPI Optimization Stranger Visitors Leads Customers Promoters There is 4 degrees in the sales funnel.  Our Social Media KPI funnel is basically inspired by the same.  We’ve developed the five degrees in the Brand funnel as listed following. Stranger Visitors Leads Customers Promoters

Setting up the KPI’s Reach X reach in month Demographics and Location 25 to 65 UK, Sweden, Norway & Australia Engagement X number of Engagement Likes and Shares X Number of Like and shares Comments X to Y Numbers of Comment & share Mentions X to Y numbers of mentions Retweets X to Y numbers of Retweets Traffic Data X number of traffic & website

OUR Voice Character/Persona Tone Friendly Personal Warm Humble Inspiring Clinical Playful Honest Authoritative Direct Professional Scientific

OUR Voice Stephanie Schwab of Social Media Explorer breaks down a brand’s voice into four categories: Character/Persona, Tone, Language, and Purpose.

Branding is a rather than a strategy. Brand Optimization Graph So… Branding is a rather than a strategy.  Pull Push

Engagement By definition is… A marketing strategy that directly engages consumers and encourages them to participate in the evolution of a brand.  WIKI

Engagement So, what can I do to engage my customers? Keep It Simple Branded Web site Optimized web site for mobile phones Do not waste their time Be Keen to get feedback Listen to & study your customers on all channels Humanize Be Flexible Keep It Simple

+ Why Social Media Branding Build TRUST Because social Media will... Generate Targeted Traffic Increase Audience & Reach Build TRUST Engage Audience + Increase on-the-spot Conversion Build Connections & Relations You are giving your prospects information for free this helps them trust you more, spend more time with your content reading or watching and even share it with their networks helping it spread more. Increase WOM Help Prospects understand You Provide Thought Leadership

Speaking about Social Media Did Marketers use change in 2015? Increased dramatically from 2014 to 2015 Face book: 71 % LinkedIn : 28 % Pinterest: 28% Twitter: 23%

Thanks for being here! Sudhanshu Pandey Mob : 8750461999s