www.daum.net RED TEAM
INDEX 1. Company Overview 2. Services 3. Performance 4. Competitive Advantages
Overview :Company History 1995 1996 1997 1998 1999 2000 Introduced Internet group-ware package Started the 1st free email service in May 1997 Founded as a SI Provider Export e-mail service to Spain Established 24/7 Media in Korea “Fireball” search engine launched Strategic partnership with DACOM Strategic partnership with Bertelsmann Media Export e-mail service to Italy Acquisition of UIN Communications “Daum.net” portal site launched Enhancement of the e-commerce platform IPO on KOSDAQ Established “Daum Japan” Established Yahoo! Korea Sep. 1997 Yahoo! Start Email Service Sep. 1998 Established “Techpacific Korea”
Overview : Attractive User Growth First and largest provider of free email in Korea – over 16.1 million accounts as of Aug. 2000(34% of pop., 97% of internet user) Enhanced page layout introduced in February 2000 resulted in significant increase in the number of registered users in March Registered Users Growth (in Thousands) 1999 2000 Source: Company Data
Overview : Competitive Position in Korean Market Daily Page View Growth (in thousands) KOREA
Compare with Yahoo.co.kr DAUM YAHOO KOREA First start with e-MAIL Search engine # of Pageviews 100 M 52M Technical ability Own Rely on Yahoo.com Development
Services : Portal Service Communication Commerce 16.1 mm e-mail accounts Instant Messaging Unified Messaging Mobile Service Card/Character/AV Mail Online Shopping Mall with 21 online retailers Auctions Online Banking and Insurance Credit Card Communities Contents Daum Caf’e over 3.5 million members Daum Column People Search Multiple channels My Daum Search (Fireball) Directory Services
Services : Platform for Advertising and E-Commerce Attractive platform for online advertising and e-commerce : demographic and contextual Email advertising : 62% of users receive adv.- emails Strategic alliances Select Advertisers on Site Major EC retailers Shopping mall Credit card Online banking Over 160 advertisers in Q2 2000 compared to 39 in Q1 1999 Insurance
Performance (1) : Historical Revenue Revenue Growth (million dollar)
Performance (2) : Historical Revenue Revenue Trend (unconsolidated) (thousand dollar) 1Q 99 2Q 99 3Q 99 4Q 99 1Q 00 2Q 00 Advertising 151 464 619 2,214 2,546 3,391 Hosting 35 20 676 302 333 716 SI/ASP 216 229 112 895 224 336 E-Comm 16 89 161 178 196 703 Other 23 22 3 1 74 Total 434 825 1,590 3,592 3,300 5,220
Performance (3) : Profit Loss Account (thousand dollar)
Performance (4) : Stock Price Par value : $5 Highest : $ 2,500(Dec, 99) Present : $200 (4th or 5th in korea) #1 : SK Telecommunication ( $2,500) #2 : Locus ($1,000) #3 : Samsung Electronics ($250)
Competitive Advantages First mover advantage / Leading Internet brand in Korea Leading web navigation and search capabilities Large and growing user base with attractive demographic profile High-profile advertisers Strategic relationships with blue-chip shareholders Well Positioned to Capitalize on Huge Market Opportunity
Investments for future
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