Live extension (January 2010 launch) 312 remote mic. PhoneNow option (Autophone)
Strategic background Remote mic concept has proven its worth & potential (see slide 4) The only innovation in custom products in the last 20 years.... and We own it! We now have the opportunity to redefine custom products market & get max impact out of our technology We want to extend the benefits of the remote mic technology to more people e.g. larger fitting range, larger battery size We want to continue hitting on this proprietary technology that will be further strengthened with our next product introductions in 2010
What is it? Live line extension – remote mic with 312 battery One new form factor in the remote mic family – many more options More cosmetic options for a wider range of people – wider fitting range
Proof of the remote mic custom concept Significant increase with the introduction of custom be in Q1 '09!
Redefining how custom products should look like like Normal CIC with 10A Remote Mic with 10A LV10-M or LV10-MP Normal ITC with 312 Remote Mic with 312 LV30-M or LV30-MP Remote Mic with MU receiver Normal FS HP ITE
Key USP’s Cosmetics – compared to other custom products Large fitting range in a small package (now also available in an ultra power version) - NEW Sound quality – Surround Sound by ReSound Remote mic benefits: True ear directionality & natural wind noise protection Longer battery life – remote mic family including both 10A and 312 options - NEW Improved phone usage through WhistleControl & Autophone (PhoneNow) option – NEW
Model Overview Live Boston II LV10-M CIC 10A No FK LV10-MP ED LV30-M Form factor Bat Size Push button Telecoil Autophone Receiver Platform Live LV10-M CIC 10A No FK Boston II LV10-MP ED LV30-M ITC 312 Yes Optional LV30-MP LV30-MU BK
ReSound Live remote mic 312 ReSound Live remote mic 312 Fitting Ranges and Technical data ReSound Live remote mic 312 Fitting Ranges and Technical data For who: mild to moderate LV30-M For who: Moderate LV30-MP For who: Moderate to severe LV30-MU
Autophone (PhoneNow) functionality Autophone functionality achieved through a ”hybrid-in-a-can” technology (the hybrid is encased in a metallic can in order to eliminate interference). Works well – however ads somewhat to the volume of the final device compared to a device built with a regular hybrid Autophone offered as an option and provided as a faceplate assembly with autophone hybrid already pre-wired Autophone works by switching to both acoustic phone (LV30-M, LV30-MP and LV30-MU) as well as telecoil programs (LV30-MP and LV30-MU) When ordering 312 remote mic version with autophone option the devices will be delivered with a small bag of magnets and a guide BOM level P/N Description pcs 17294600 AUTOPHONE MAGNETS 1 17101900 MAGNET 3 17294700 AUTOPHONE QUICKGUIDE 8063-509 PLASTIC BAG,50MMX70MM
Autophone (PhoneNow) guide
Code of Conduct – how we engage with customers and guests at our stand December 2nd launch kit Sales Brochure aimed at dispensers - NEW Small mailer-style brochure aimed at end-users, emphasizing RM technology - NEW Input to trade ad - NEW Datasheet – combined LV30-M/LV30-MP/LV30-MP for all three price points - NEW Userguide - Updated Web - Updated 8 pager - Updated Sound demos - Updated Clinical papers – Updated/”rebranded” Other sales tools for January: branding brochure, pro-counsel update, sales pitch presentation - NEW EUHA 2009 Code of Conduct – how we engage with customers and guests at our stand