Course Title

Download YouTube Playbook here: http://www.youtube.com/yt/playbook/ Source of instructions

A channel is your public page on YouTube with uploaded videos, playlists, ‘liked’ videos, ‘favorited’ videos, channel comments. Some creators manage or create content across multiple channels.

See what other NAMM retailers are doing on YouTube http://www.youtube.com/musicvilladotcom http://www.youtube.com/user/chicagomusicexchange http://www.youtube.com/user/hornsmasher

Add store info, address, website, facebook, links to everything

Overview A snapshot of what your channel is all about, including popular uploads, recent likes, recent posts, etc. Blogger A reverse chronological list of your recent uploads or a featured playlist Everything A featured video from a playlist with a group of featured playlists and channels Show real channel examples of each layout Choose your layout with your content plan in mind

Create content that is unique, compelling, and entertaining or informative. Captivate your viewer in the first 15 seconds, and keep them watching throughout the video. Include specific Calls to Action in the video or through annotations. Set a recurring schedule for your channel, and maximize your production investments by optimizing your scheduled release of new content.    

Utilize playlists to create a satisfying long-form experience for your viewers. Create a programming calendar, and identify tent-pole events that are relevant to your audience, around which you can create content. Think about your content at the channel level. Create an experience that guides viewers across multiple videos and communicates everything your channel has to offer.   

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Promote Your Channel in Videos Communicate to the audience in every video that what they are watching is part of a channel. Include in-video Calls to Action or creative messaging/branding that highlights your channel’s content, series, schedule, and offerings. Design your video’s branding, graphics and packaging to convey the overall channel’s theme, topic, or message to the viewer. Use the end of your videos, when viewers are deciding on their next click, to direct viewers to more of the videos and playlists on your channel page. Talk to the audience directly, or use graphics and annotations to direct them to the rest of the content on your channel.

Reward watch time vs number of clicks Start with action Minimize talking heads Keep branding to a minimum