P2 The limitations and constraints under which marketers operate Name

Consumer Law What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Sale of Goods Act 1979 What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Consumer Protection From Unfair Trading Regulations 2008 What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Consumer Credit Acts 1974 and 2006 What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Consumer Protection(Distance Selling) 2000 What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Data Protection Act 1998 What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Voluntary Codes of Advertising Practice What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Pressure Groups What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Consumerism What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example

Acceptable Language What is it Who does it apply to When does it effect organisations How does it effect how organisations market their products Example