Building value through innovation. A regional perspective. Ahmad Y. Haleem CEO, Wataniya International

Wataniya Telecom Group The Company A major Middle Eastern telecom player with expansion ambitions Mobile operator of networks in Kuwait, Tunisia, Iraq, Algeria, Saudi Arabia and the Maldives serving 7 million subscribers in countries with a combined population of 92 million

Wataniya Telecom Group The Company Wataniya International is responsible for driving geographical expansion opportunities and providing management and technical assistance Part of the $USD 15 billion KIPCO group, a Kuwaiti holding company

2005 Reports Wataniya Telecom increased its revenues Revenue growth was 49% year on year (USD millions) 2000 2001 2002 2003 2004 2005

2005 Reports Wataniya Telecom increased its revenues Subscriber growth regionally was over 141% 2003 2004 2005 millions

2005 Reports Wataniya Telecom increased profits Profit growth was 32% year on year (USD millions) 2000 2001 2002 2003 2004 2005

2005 Reports Wataniya Telecom increased profits Earnings per share growth (US cents) 2003 2004 2005

Driving to the future

Basic instinct Operators need to : Build and maintain sound networks Operate efficiently Deliver for shareholders Deliver for customers Meet licensing/regulatory obligations

Hyper-Competition Smarter Consumers Increased competition = choice Marketing has built awareness The region is at different growth stages Consumers needs and tastes have evolved

Hyper-Competition The customer opportunity Differentiation Innovation Adoption

Differentiation

Differentiation Marketing driven A clear statement of benefit Strong branding Targeted, segmented services Meaningful experiences

Innovation

Innovation Marketing driven Technology + benefit Integration of services/technologies New applications/approaches Value to the consumer

Innovation Not technology driven Innovation is not, say, 3G It’s what you DO with 3G Services, functionality, vision Drives many new applications Drives segmentation

Adoption

Adoption Understand your customer Awareness is easy Understanding is key Innovation = smarter marketing Innovation = smarter services Innovation = smarter approach to customers

Innovation is the future Our vision of the future is the new world The new world is convergence Where all comes together one new world. in one.