4.05 Part 1 Business Plan -Market Analysis

Slides:

Advertisements

Similar presentations

THE BUSINESS PLAN The Business Plan Chp. 5 ITB.

Advertisements

On Target Group Coaching

Assess the Market for Your Business Idea

ONLINE BUSINESS. Business Plan for Online Business  What Is Included In A Business Plan? There are four main parts to a business plan: 1. the description.

Market research and analysis

Designing a Marketing Plan Appendix A. Overview of Report Executive Summary Executive Summary Company Description Company Description Strategic Focus.

8 - 1 Copyright © 2009 The McGraw-Hill Companies, Inc., All Rights Reserved. McGraw-Hill/Irwin.

Understanding the Marketing Mix and Marketing Plan.

7 Market Research Section 7.1 What Is Market Research?

Key components of the business plan

Introduction to Business

Chart Your Course to Business Success On Target Business Intensive: Session 4 April 17, 2012 Advisors On Target 1.

A Typical Business Plan

7 Market Research Section 7.1 What Is Market Research?

INTELLECTUAL PROPERTY RIGHTS

The Main Idea Once an entrepreneur discovers a good business opportunity, the next step is to do market research. Market research helps to determine.

Paper Three: SWOT, Target Market, Positioning MKTG 241 Due: March 8, points.

©2001 Kauffman Center for Entrepreneurial Leadership PLANNING AND GROWING A BUSINESS VENTURE™ ™ Business Plan Management and Organization Plan Management.

4.05 P ART 1 B USINESS P LAN -M ARKET A NALYSIS SEM2.

Feasibility Analysis Outline

Bell Ringer Activity Planning is the key to success in many areas. Teachers have lesson plans, healthcare providers have treatment plans, and Coaches have.

REVIEW. MARKETING CONCEPT FOCUS ON MAKING A PROFIT FOCUS ON SATISFYING WANTS AND NEEDS OF CUSTOMERS FOCUS ON COMPETITION.

Chapter 6 Market Analysis. Areas of Analysis w Industry w Target market and customer Market segments geographics demographics psychographics buying characteristics.

The Business Plan If you don’t know where you are going, how will you know when you are lost? - Rhonda Abrams, The Successful Business Plan.

Title Page (product) Team Members Class (Marketing Principles – Period) Date.

Industry Research and Analysis What is the industry profile in terms of: Current size – indicate the amount of dollars spend annually by customers and/or.

Develop a Marketing Plan.  Your marketing plan gives you a guide on which to base decisions and ensures that everyone is working together to achieve.

4.05A NOTES. E MPLOY MARKETING - INFORMATION TO DEVELOP A MARKETING PLAN. Conduct market analysis (market size, area, potential, etc.) (MP:009)

Lesson 2 – Market Segmentation and Marketing Mix.

Basic Marketing Concepts The marketing concept states that to make a profit, a business must focus all of its efforts on satisfying the needs and wants.

ASH BUS 435 Week 2 Business Concept Check this A+ tutorial guideline at business-concept Prepare.

BUS 437 Complete Class Check this A+ tutorial guideline at Guide BUS 437 Week 1 Assignment.

Market Research: A tool for generating ideas

7 Market Research Section 7.1 What Is Market Research?

Analysis (SWOT Analysis + Competitors Analysis)

Mission statement and goals

Note: This is not a Slide in the Finished Deck

Virtual Business Challenge

TAKE CONTROL WITH MANAGEMENT

Office Adress Law Registration

7 Market Research Section 7.1 What Is Market Research?

Bus 475 Competitive Success/tutorialrank.com

BUS 475 Education for Service-- snaptutorial.com.

BUS 475 GENIUS Responsibility In Delivering--bus475genius.com.

BUS 475 GENIUS Learning Common- -bus475genius.com.

Doing Market Research Chapter 6, Section 1.

7 Market Research Section 7.1 What Is Market Research?

Business Plan Structure

ECONOMICS: October 12 Warm-up How do the number of producers in a market structure help us determine ease of entry into the market? Why do businesses.

Understanding the Marketing Mix and Marketing Plan

Bowling Alleys Team Project.

Entrepreneurship Market Analysis.

CLASS BUSINESS PROPOSAL

The Teen Entrepreneur Show Me The Money!.

Read to Learn Describe how to prepare for your own business. Discuss the parts of a business plan.

Day 5 Morning 1. Attendance/Recap/Questions

Marketing Name ___________ 5-3 Questions

Read to Learn Describe how to prepare for your own business. Discuss the parts of a business plan.

7 Market Research Section 7.1 What Is Market Research?

Identifying your Market Need!

ECONOMICS: February 26 Warm-up How do the number of producers in a market structure help us determine ease of entry into the market? Why do businesses.

7 Market Research Section 7.1 What Is Market Research?

The Marketing Plan 9 June 214.

Your Company Name & Your Names Here

1. Why Marketing Research?

Understanding the Marketing Mix and Marketing Plan 3.01 Apparel 2

Developing a Business Plan

ECONOMICS: February 27 Economics Learning Target

Recommendation to Lana’s Cookies

Presentation transcript:

4.05 Part 1 Business Plan -Market Analysis SEM2

What is a business plan and why do I need one? In its simplest form, a business plan is a guide— a roadmap for your business that outlines goals and details how you plan to achieve those goals.

Parts of a Business Plan

Market Analysis The market analysis of your business should illustrate your industry and market knowledge as well as any of your research findings and conclusions

What to Include in Your Market Analysis Industry Description and Outlook Information About Your Target Market Distinguishing characteristics of your customers (demographics, needs, geographics, seasonal or cyclical trends) Size of the primary target market How much market share can you gain? Pricing and gross margin targets Competitive Analysis Regulatory Restrictions

Complete sections 1, 2, 3, 6, 7, and 8 of the Virtual Advisor tutorial Conduct a Market Analysis, located at http://www.kutztownsbdc.org/Virtual-Advisor/12-Conduct-a-Marketing-Analysis/. As you work your way through the tutorial, create a checklist of the steps needed to complete a market analysis. When finished with the tutorial , review the Virtual Advisor’s Conduct a Market Analysis worksheet found at http://www.kutztownsbdc.org/Virtual-Advisor/12-Conduct-a-Marketing-Analysis/marketanalysisworksheet.htm.