Circulation and Advertising Director- Lauren Ramsdell Marketing Director- Deborah Taft Editorial Director- Mia Brady Creative Director-Michelle Gill

Problem Solution Food or Health or Fitness or Home Few lifestyle magazines for readers in their late teens to early 30s Solution Fresh Living has it all: food, fitness, health, smart shopping and green living. We focus on how to enjoy these “facets of life” on a budget. Offer diverse content Our departments, Food, Health & Fitness and Home, cover a wide range of content that applies to and benefits our readers. We do not have one focus, but many

Our Competition Fresh Living Cooking Light Consumer Reports SELF Natural Home and Garden Food X Fitness/Health Purchasing advice Green Young audience Small space Small budget

Business Model Start local and expand Local investor partnership Strong online base via social media Subscription and newsstand 12 for $15 24 for $24 $4.99

Underlying Magic Unlike other publications within our demographic, Fresh Living offers a broad range of content The information, tips and suggestions will be geared towards a younger audience with a limited budget but will still be applicable to readers of all ages There is no other magazine on the market that delivers the same range of content, to the same audience

Marketing & Sales Social Media Pinterest Twitter Facebook Profit Shares Flyers Placement Gyms Grocery Stores Craft Stores

Status & Timeline May 2012 – prototype issue released June 2012 – recruit writers, begin editorial assessment based on prototype feedback July-December 2012 – write upcoming editorial year articles, approach advertisers about funding initial launch January 2013 – initial regional launch February 2013-beyond - ??? (That’s where you come in!)

Summary & Call to Action We are a unique, diverse publication that targets a specific yet large demographic. But even people who are not in our target audience will still be able to read and enjoy our magazine. The benefit of investing… We care about our mission and we want you to care about our mission. So when and if you invest, we want you to be a part of our team