THE WEEK THAT WAS WEEK 43

PEAK FOR THE WEEK COMMENCING 25th October 2009 (WEEK 43) PUTs grew across most of the key demographics Year on Year apart from AP 5+. Most channels experienced year on year ratings growth as a result, particularly TV2 which had a 8% ratings growth year on year Monday to Sunday all had PUT growth year on year against AP 5+. Source: AGB NMR

TV ONE HIGHLIGHTS AP 25-54 Monday night was the strongest performing night on TV ONE this week, up 23% Year on Year as all the peak shows, in particular ONE News, Close Up and Piha Rescue, performed better week on week Over the week however, TV ONE’s audience and share were down Year on Year In the year to date TV ONE remains comparable year on year, with an average rating of 9.1 this year, compared with 9.6 in 2008 The week’s best buy was Thursday’s Criminal Minds with a CPT of $738.02 Source: AGB NMR

TV2 HIGHLIGHTS AP 18-39 TV2’s average audience was up 8% Year on Year, with share also being up on a yearly comparison Monday night was the strongest performing night on TV2, up 14% Year on Year as most of the peak shows, in particular Shortland Street and Extreme Makeover: Home Edition, performed better week on week Year to date, TV2 remains well ahead with an average rating of 10.1 this year, compared with 8.7 last year TV2 had eight programmes in the Top 10 this week The week’s best buy was Monday’s Neighbours with a CPT of $750.68 Source: AGB NMR