Insurance Participation Diversification Five Lakes Professional Services | www.fivelakespro.com | © 2015. Proprietary and confidential. Insurance Participation Diversification What is Insurance Participation Diversification? Why is diversification important? How do I diversify my insurance portfolio?

What is insurance participation diversification? Insurance participation diversification means reducing risk by investing in a variety of plans. By joining a variety of networks, we’re covering your bases to lessen the impacts that insurance company changes may have on you. Five Lakes Professional Services | www.fivelakespro.com | © 2015. Proprietary and confidential.

Why is diversification important? The goal is to spread your dental insurance participation over various networks. Below is a list of common occurrences related to insurance network changes that can have a large effect on your bottom line. 1) Employer groups near you change their insurance (making more or less members available to you). 2) Fee schedules available to you change (for better or worse). 3) Insurance company leasing arrangements change without notice, shifting networks that you may have access to under a larger umbrella network. 4) Competitors in your area change their insurance participation. Five Lakes Professional Services | www.fivelakespro.com | © 2015. Proprietary and confidential.

Why is diversification important? The following two charts show drastically different levels of insurance participation. The first chart shows the doctor’s patient base comes primarily from Delta. What if Delta planned to lower their fees next month without notice? What if the employers in the area stop offering Delta as of 1-1-16? The second shows a much broader range of participation. There are many factors involved with choosing which insurance networks to join, many based on geographic location, however, the second chart gives us an example of a practice better equipped to handle market changes. Five Lakes Professional Services | www.fivelakespro.com | © 2015. Proprietary and confidential.

How do I diversify my insurance portfolio? We’ve got you covered. During our research and data collection, we will study the following data as it pertains to your practice: Insurance networks in your area Comparison of fee schedules Competitor insurance participation Employer insurance offerings in your area Number of patients you treat according to insurance plan Your top procedure codes This data allows us to make customized recommendations for your insurance participation so you are well covered to withstand the ever changing world of dental insurance. Five Lakes Professional Services | www.fivelakespro.com | © 2015. Proprietary and confidential.