Health Yourself Impact on health and wellbeing © 2017 Mintel Group Ltd. All Rights Reserved. Confidential to Mintel.

HEALTH YOURSELF In an uncertain and seemingly unstable world, self-care and preventative health are becoming essential for consumers across demographics. 2

Motivations that drive a healthier lifestyle Source: Managing Your Health – US, January 2017

Biggest concern regarding the US healthcare system (Ranked 1st) Cost of health insurance Cost of healthcare services Cost of prescription medication 31% 21% 12% 8.8% uninsured in 2016: An all time low 68% of adults 18+ visited a healthcare provider in the last 6 months 42% of adults 18+ take a prescription medication to manage their health Source: Mintel Changing Face of US Healthcare, US – December 2016

Growing costs have set the stage for disruption

Mental and emotional health are getting much needed attention 22% of US interest users aged 18+ ranked mental wellness first in the importance for personal wellness 41% of iGeneration ranked mental wellness first in the importance for personal wellness 6 Source: Managing Your Health, US – January 2016

Aromatherapy boosts specific moods

Catching Zzz’s is a struggle for many Source: Mintel OTC Sleep Aids – US, March 2017

VMS focusing on specific wellness functions

Thriving in life – an emphasis on wellbeing in the workplace

Sleep is getting smarter Sleep Number 360 11 January 2017 – US US-based Sleep Number has launched a new smart bed that can automatically sense movement and adjust the level of firmness, comfort, temperature, and height all on its own. MINTEL TREND OBSERVATIONS 11

Brands can motivate people into taking action 31% of US adults 18+ lack of motivation when trying to live a healthy lifestyle 12

Hy-Vee partners with Orangetheory Fitness

Inspiring people to be healthy and happy through movement

What this means Costs concerns will push consumers to manage their own wellness. Sell immediate results, but build adherence with long-term benefits. Promote self-care as a permissible and essential tool in one’s health management kit. Take control of your health – even if you can’t control life. 15